Advertising giant, WPP Group, has recently merged 154-year-old ad agency JWT with digital ad agency Wunderman to create Wunderman Thompson This is big news because of how revolutionary JWT has been in…
SXSW: Key Trends That Will Impact Your Business
SXSW is vast, inspiring, and exhausting. It is also a huge opportunity to learn about…
Why I’m going to SXSW: Our CMO Ashley Cooksley On the Value of South by Southwest
At a time where many agencies are questioning the value of SXSW, I’m happy to say…
Crisis Management in the Age of Social Media
How brands handle crisis communications has changed dramatically with the emergence of social media and other technologies. As part of their Perspectives series, we talked with PR agency Porter Novelli at SXSW about the risks and opportunities of these changes
How Social Media has Revolutionised the Fashion Industry
Social media has had a powerful impact on the fashion industry, taking it from something…