The social media marketing landscape has changed drastically over the last 12 months, but we’re now headed into a “new normal” as restrictions begin to lift and vaccines are readily available. Say…
TikTok communities: how can your brand get involved?
Back in March, we looked at how brands were creating (and contributing to) TikTok communities. …
Social platforms are investing in inclusivity and accessibility
Social media content is about connecting people and creating communities – which is why representation…
Has TikTok solved the ROI question on social media?
In the first of a series looking at how brands are using TikTok, Chloe Matthieu…
How brands can successfully collaborate with TikTok creators
TikTok is a brilliant platform for word-of-mouth marketing. Creators are its lifeblood. Not just mega-influencers…
How brands are creating (and contributing to) TikTok communities
It never ceases to amaze me how in this day and age, at a time…
Why brands should be on TikTok in 2022
In the first of a series of posts on TikTok, brand and strategy director, Chloé…
What social media can do for meal kit brands
Meal kit companies have been disrupting the restaurant sector since before 2020, but the pandemic…
How to stay relevant on social media
One question we often get from brands is whether they should be jumping on the…
Marketing To Fandoms Without Selling Out
Have your social channels started feeling less and less personal over the last year? So…