Successful brands, regardless of the marketing channel they use, have always been the ones that listen to their audience and tell them the stories they want to hear. Social media is not…
Combating misinformation and the spread of ‘fake news’
The BBC has published three different articles this week about three different social media platforms,…
Tiktok and child safety
Keeping our children safe online is one of the hardest things to do. It’s something…
International Women’s Day: striving for societal equality for women
A lot has changed for women in the last 100 years. In most countries, we…
How do brands keep influencer marketing authentic?
There is much talk about the good and the bad of influencer marketing. Some consider…