The role and responsibility for Community Management and who is best placed to service it has been a debate in the marketing industry for a while. When I read an article by…
The future of automation in a consumer world
If you’re looking for a good book to read this summer that covers AI technology…
Preparing for a crisis: our simulation event in London
In a crisis you want to be as prepared as you possibly can. You’ve got…
Empathy in a crisis
When your brand is thrown into a crisis situation, it is expected your customers are…
Break down silos during a crisis
During a crisis, it is vital the crisis team works together to ensure the organisation…
Practical steps to successfully managing a crisis on social media
In today’s digital age, where everyone is a potential journalist, companies need to be prepared…
Metro Bank and Whatsapp Panic
Metro Bank has had a few issues this year. According to This is Money, it…
Writing in plain language
“We are very hesitant to admit any mistake on behalf of the company so we…
Actions, not words: crisis lessons from tackling racism in sport
Manchester City footballer Raheem Sterling spoke to Sky News this week about the urgent need…
Dealing with fake news during a crisis
For the last three years around Easter, a story has circulated saying supermarket Aldi has…