In my last post, How a recession will shape marketing and social campaigns, I looked at the impact recession has on how brands communicate, the importance of organic content and the power…
Sharable content: what can your brand learn from Wordle?
If you’re an avid social media user, you’ve probably played Wordle, or seen your friends…
Bots on social media aren’t all bad. Some can be fun
Bots on social media are in the spotlight again as Elon Musk continues to insist…
NFTs: Listen to your community before jumping in
There’s a lot of discussion about NFTs right now. We’re seeing brands full of nervous…
Live Streaming Is Shaping E-Commerce
Live streaming and e-commerce exploded during the pandemic. They gave us ease, efficiency and entertainment…
Is LinkedIn the right platform for your brand?
If you spend time on LinkedIn, you may have noticed that the platform’s on a…
Should your brand be on Twitter Spaces?
Back in May, Twitter allowed people with over 600 followers to host a session on…
The Future of Audio Social Media
Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding…
Have you reviewed your Pinterest strategy?
Pinterest is hot property right now. 2020 was an exceptional year for the platform –…
Should you rush to join the Club(house)?
Everyone’s talking about Clubhouse. It already has two million users just one year after it…