This week, as part of our series celebrating International Women’s Day, we hear from our managing director of North America, Ashley Cooksley. Ashley talks about her inspiration, what she’d tell her younger…
International Women’s Day: Stories from female leaders at The Social Element (3)
As part of our series around International Women’s Day, we asked members of The Social…
International Women’s Day: Stories from female leaders at The Social Element (2)
In the second in our series celebrating International Women’s Day, our Chief People Officer, Wendy…
Focusing On Generational Differences For Marketing Success
Ashley Cooksley and Celia Dearden-Briggs examine the parallels between age and lifestyle choices, including consumer…
A productive week of work experience
What’s it like to take part in work experience at the Social Element? CEO Tamara…
Should Brands Post to Social Media on 9/11? If So, What?
A question which many clients asked this summer was, “How should my brand behave on…
Social Media Trends for the Travel Industry in 2016
With the new year is upon us, it’s about the perfect time for brands to…
Pharma Brands on Social Media: Overcoming the Challenges
By Don Elgie For the pharmaceutical industry, especially makers of prescription medication, the prospect of…
Using Social Media to Reach a New Brand of FMCG Consumers
Younger consumers have a new set of priorities and social media offers FMCG brands a…
Can Forum Communities Compete with Facebook and Twitter?
In the heyday of ‘online discussion boards’ – when you really could just build it…