Bots on social media are in the spotlight again as Elon Musk continues to insist on getting accurate bot numbers from Twitter so that he can reevaluate his buy-out offer. Bots on…
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Meet our new Managing Director (UK & Europe), Linn Frost
I am really thrilled to share the news that we’ve appointed the amazing Linn Frost as our first ever MD of the UK and Europe. Linn Frost joins us from Virgin Red,…
NFTs: Listen to your community before jumping in
There’s a lot of discussion about NFTs right now. We’re seeing brands full of nervous energy. Should they jump in? Some are hesitant, others fear missing out on an amazing opportunity to…
Live Streaming Is Shaping E-Commerce
Live streaming and e-commerce exploded during the pandemic. They gave us ease, efficiency and entertainment when we needed it most. But put the two together and they become a force to be…
How to stand out on TikTok
Successful brands, regardless of the marketing channel they use, have always been the ones that listen to their audience and tell them the stories they want to hear. Social media is not…
Motivations for using social media
Recommendations for detoxing from social media use are beyond prevalent these days and ideas for distancing from social media at times are widely known. The more pertinent question is what motivates your personal…
How to stay relevant on social media
One question we often get from brands is whether they should be jumping on the latest meme or social media trend to be relevant on social media. Most marketers know that this…
Marketing To Fandoms Without Selling Out
Have your social channels started feeling less and less personal over the last year? So many of my friends complain that their feeds are full of people selling things. I, for one,…
Behind the Paywall: Breaking through to Audiences on Subscription Based Platforms
How do you break through paywalls and get your messaging heard on subscription based platforms? We’ve been discussing the idea of social and content platforms going subscription based for a long time,…
Social media and the rise of self-care
Social media is a brilliant tool for connecting people and their communities of interest and support – even more so during times of struggle and isolation. But, it has issues, too. If…