What Marketers Should Know. Overview: QAnon, a loosely organized network and community of believers who embrace a wide range of unsubstantiated theories, is front and center in the current news cycle and…
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Working from home: Stay happy and productive
Over the month, more businesses and their teams have been working from home. For businesses like The Social Element, which are built on a distributed working structure, working from home is as…
A CEO’s SXSW Strategy: Tamara Littleton’s Key SXSW Insights
Over the course of this week, we’ll be sharing our thoughts about the much-debated South by Southwest Festival. Many agencies have scaled down their presence to the event, some even stopped going.…
How To Protect Your Reputation – OPI
“How To…Protect Your Reputation” is originally published in the May 2018 issue of OPI. To read the original feature, click here: How To…Protect Your Reputation. Social media is a great way to…
What's Next with Facebook's New Community Guidelines?
Facebook has finally published its community guidelines for the first time, as it attempts to rebuild the confidence with its 2.2 billion users. The policy covers what should and shouldn’t be published…
Race for Relevance: Social Media in Finance
In a recent interview with the ACCA, Tamara Littleton explains why all members of the senior executive team, including the CFO, needs to be concerned about social media. Social media is no longer…
How Netflix Weathered the #MeToo Storm. Is Your Brand Prepared for Crisis?
A Crisis Can Hit Any Brand, At Any Time. In this second of two articles series looking at the impact of the #MeToo movement on social media, our analyst David Woods-Holder examines…
Great Social Media Customer Service is Proactive, Not Reactive – Econsultancy
Tamara Littleton, The Social Element’s founder and CEO, shares her thoughts on Econsultancy.com on why great customer service is proactive and not reactive. In ‘Great social media customer service is proactive, not…
Five Trends for Social Customer Service in 2018
2017 was an important year for social media customer service for brands. We learned many things both from success stories to failures. There were also some innovations that changed the face of…
Get Scheduling: Instagram Opens Content Publishing API
A new month is here and with it, the social platform update we’ve all been waiting for: Instagram scheduling! Effectively immediately, Instagram is enabling content scheduling and publishing through its partners. These…