User-generated content (UGC) campaigns need extensive thought and planning to protect the brand’s reputation while providing a fun, creative and rewarding experience for fans. There’s no shortage of brands that have experienced…
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#DeleteUber: Four Things Marketers Should Know About the New Normal
Ahhh yes, the classic story of an already controversial ride-hailing company intertwined with a contentious…
Social for Pharma Brands: How to Respond During a Crisis.
Crises that happen to pharmaceutical companies tend to involve serious – or the potential for…
Keeping Customer Reviews Above Board
Recently, the UK’s Competition and Markets Authority (CMA) reported the result of an investigation into…
Pharma Brands on Social Media: Overcoming the Challenges
By Don Elgie For the pharmaceutical industry, especially makers of prescription medication, the prospect of…
FMCG Brands on Social Media: We Analyse Three Favourites
Dominators of your shopping list, the main contributor to the recycling bin, FMCG products range…
The Legal Pitfalls of Using Photos on Social Media
Many companies at some point have innocently uploaded a photo to their social media page…
The UK Police and Social Media. Partners in Crime?
This week many people in the UK are thinking of the two slain Manchester policewomen,…
Top Twitter Abbreviations You Need to Know
Twitter abbreviations and acronyms are an odd mash-up of text slang, old school chat room…