Companies should bolster their social media engagement activities if they want to maintain and protect their brand reputation to create a genuine human connection between themselves and customers. The Chartered Institute of…
Community management
5 ways to build anticipation, influence, and sell by using social media for product launches
Social media has always been an effective platform for supporting new product launches since it…
It’s Time To Review Your Tone Of Voice
Having worked in publishing, community management and social media and now specialising in communications, I’m…
Should you support the #StopHateForProfit boycott of Facebook?
More than 100 advertisers, including Coca-Cola and Starbucks, have withdrawn their advertising from Facebook during…
How brands can use the new Facebook reactions
Facebooks new reaction emoji’s (a pulsating heart and a ‘care’ emoji) are being introduced as…
Leave Community Engagement to specialists but with a role for PR
The role and responsibility for Community Management and who is best placed to service it…
How to turn a Pride campaign into genuine support
Pride month is officially over (in the U.S, anyway). The plethora of rainbow-colored accessories that…
Facebook’s Privacy Scandal and Other Recent Changes in Social – PM360
Lisa Barnett, our Strategy and Innovation Director, shared with the medical industry’s marketers the changes…
What's Next with Facebook's New Community Guidelines?
Facebook has finally published its community guidelines for the first time, as it attempts to…
Invest in Your Community: They’re the Future of the Web
If you’ve been following conversations at the intersect of politics and tech, you’re aware of…
