Companies should bolster their social media engagement activities if they want to maintain and protect their brand reputation to create a genuine human connection between themselves and customers. The Chartered Institute of…
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5 ways to build anticipation, influence, and sell by using social media for product launches
Social media has always been an effective platform for supporting new product launches since it has a vast reach and the flexibility for brands to be their creative bests. For CPG and…
It’s Time To Review Your Tone Of Voice
Having worked in publishing, community management and social media and now specialising in communications, I’m well versed in nailing the correct tone voice to convey your message to your audience. Over the…
Should you support the #StopHateForProfit boycott of Facebook?
More than 100 advertisers, including Coca-Cola and Starbucks, have withdrawn their advertising from Facebook during July as part of the #StopHateForProfit boycott. While Facebook says it is working to improve detection and…
How brands can use the new Facebook reactions
Facebooks new reaction emoji’s (a pulsating heart and a ‘care’ emoji) are being introduced as additional ways to show empathy during the COVID-19 pandemic. The ‘care’ icon – a smiley emoji hugging…
Leave Community Engagement to specialists but with a role for PR
The role and responsibility for Community Management and who is best placed to service it has been a debate in the marketing industry for a while. When I read an article by…
How to turn a Pride campaign into genuine support
Pride month is officially over (in the U.S, anyway). The plethora of rainbow-colored accessories that were worn to parades all over the country have been neatly stacked away for another year, the…
Facebook’s Privacy Scandal and Other Recent Changes in Social – PM360
Lisa Barnett, our Strategy and Innovation Director, shared with the medical industry’s marketers the changes in social media platforms that they need to take a note of. In the PM360 piece, Lisa…
What's Next with Facebook's New Community Guidelines?
Facebook has finally published its community guidelines for the first time, as it attempts to rebuild the confidence with its 2.2 billion users. The policy covers what should and shouldn’t be published…
Invest in Your Community: They’re the Future of the Web
If you’ve been following conversations at the intersect of politics and tech, you’re aware of the current debate around the role that platforms have to play in moderating the content they display.…