More than 100 advertisers, including Coca-Cola and Starbucks, have withdrawn their advertising from Facebook during July as part of the #StopHateForProfit boycott. While Facebook says it is working to improve detection and…
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How brands can use the new Facebook reactions
Facebooks new reaction emoji’s (a pulsating heart and a ‘care’ emoji) are being introduced as additional ways to show empathy during the COVID-19 pandemic. The ‘care’ icon – a smiley emoji hugging…
Facebook’s Privacy Scandal and Other Recent Changes in Social – PM360
Lisa Barnett, our Strategy and Innovation Director, shared with the medical industry’s marketers the changes in social media platforms that they need to take a note of. In the PM360 piece, Lisa…
What's Next with Facebook's New Community Guidelines?
Facebook has finally published its community guidelines for the first time, as it attempts to rebuild the confidence with its 2.2 billion users. The policy covers what should and shouldn’t be published…
Invest in Your Community: They’re the Future of the Web
If you’ve been following conversations at the intersect of politics and tech, you’re aware of the current debate around the role that platforms have to play in moderating the content they display.…
To #DeleteFacebook or Not To #DeleteFacebook… Is that the Question?
Considering the Cambridge Analytica and #DeleteFacebook backlash, should brands be shifting their strategy around the platform? As far as social media news comes, breaking stories regarding social platforms do not come any…
Top Ten Social Media Sites in 2017 and What Does It Mean for 2018?
The monthly active user count is an important statistic to use when identifying the most active social media sites. Along with being used to help determine value, it’s a key performance indicator…
The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change
Facebook recently announced a change to their News Feed algorithm, whereby posts from family and friends are prioritised over public (i.e. paid advertising) content. Adweek had reached out to our Chief Services…
Moderating Content on Facebook Pages
Facebook has made a number of changes recently to business and individual pages alike, so we’ve endeavoured to upgrade this post from 2012 to show you how to natively moderate your business…
How to Contact the Owner of a Facebook Page
We posted about this in 2011, but as Facebook has changed significantly in the last four years we thought it would be worth updating. There are some situations where you might want…