Facebook has finally published its community guidelines for the first time, as it attempts to rebuild the confidence with its 2.2 billion users. The policy covers what should and shouldn’t be published…
Moderation
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Invest in Your Community: They’re the Future of the Web
If you’ve been following conversations at the intersect of politics and tech, you’re aware of the current debate around the role that platforms have to play in moderating the content they display.…
Bulletproof Plan for Social Customer Service
Social media gives brands and businesses huge opportunities to market to and support customers. It also opens your brand up to risk – how can you ensure the risk/reward of social media…
Managing a Social Media Crisis: The Four Types of Internet Trolls
I’ve been running my social media agency for 16 years now and we protect brands and the public from abuse every day through social media crisis and community management. However, about ten…
Five Trends for Social Customer Service in 2018
2017 was an important year for social media customer service for brands. We learned many things both from success stories to failures. There were also some innovations that changed the face of…
Keeping Customer Reviews Above Board
Recently, the UK’s Competition and Markets Authority (CMA) reported the result of an investigation into an online retailer found to have suppressed the publication of negative reviews for their products on their…
Moderating Content on Facebook Pages
Facebook has made a number of changes recently to business and individual pages alike, so we’ve endeavoured to upgrade this post from 2012 to show you how to natively moderate your business…
OK, Purge Fake Facebook Accounts – But Create Page Admin Profiles Please!
Facebook has apparently started to purge fake Facebook accounts as part of the site integrity improvements it announced last month, following revelations that thousands of users registered on the site didn’t exist.…
Testing Facebook Pages: The New Profanity Filter – How It Works
When it comes to Facebook, there’s only one to check out their changes: test, test and test. For which you will need access to at least three profiles: 1. Page admin 2.…