As life starts to open up again, alcohol brands are once again having to pivot their marketing to reflect the way we’re slowly emerging from lockdowns across the world. At the beginning…
Social media for industry sectors
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Four ways the pandemic has changed retail habits
The pandemic has had several effects on the retail industry and its customers. It’s forced retailers to bring forward digital transformation plans as they try to meet the surge in demand for…
Five ways alcohol brands are adapting their social content to cut through the noise
Several alcohol brands have pivoted their business operations to provide essentials for people on the front-line. Diageo has pledged more than eight million bottles of sanitizer to distribute among seven countries. BrewDog…
Managing social for financial service organisations
It’s more important than ever that financial services brands communicate clearly, regularly and with empathy and understanding. While some customers will be more severely impacted by the lockdown than others, everyone will…
Facebook’s Privacy Scandal and Other Recent Changes in Social – PM360
Lisa Barnett, our Strategy and Innovation Director, shared with the medical industry’s marketers the changes in social media platforms that they need to take a note of. In the PM360 piece, Lisa…
Social for Pharma Brands: How to Respond During a Crisis.
Crises that happen to pharmaceutical companies tend to involve serious – or the potential for serious – health issues. These crises can’t be resolved by simply saying the right thing on social…
Pharma Brands on Social Media: Overcoming the Challenges
By Don Elgie For the pharmaceutical industry, especially makers of prescription medication, the prospect of posting or responding on social media can be a daunting one. The industry is highly regulated, the…