TikTok is still hugely popular with GenZ, but a combination of the discovery of several security flaws (which TikTok has always patched when highlighted) and Presidential displeasure, has put the spotlight on…
Social media platforms
Your Brand’s Guide to Snapchat Marketing
Get the best Snapchat marketing strategy. Snapchat’s at its best when it innovates. It plays…
What's Next with Facebook's New Community Guidelines?
Facebook has finally published its community guidelines for the first time, as it attempts to…
Is Social Media Changing Society for the Better? #MeToo Suggests It Just Might Be
The #MeToo movement has been getting a lot of attention over the last few months.…
Managing a Social Media Crisis: The Four Types of Internet Trolls
I’ve been running my social media agency for 16 years now and we protect brands…
Social for Pharma Brands: How to Respond During a Crisis.
Crises that happen to pharmaceutical companies tend to involve serious – or the potential for…
Social Media Trends for the Travel Industry in 2016
With the new year is upon us, it’s about the perfect time for brands to…
Can Forum Communities Compete with Facebook and Twitter?
In the heyday of ‘online discussion boards’ – when you really could just build it…
Ten Myths About the Over 50s on Social Media
According to the Office of National Statistics (ONS) there are over 22 million people aged…
Social Media Fast Facts: China
Welcome to part three of our fast facts series, where we examine social networks, local…