Our Chief Marketing Officer, Ashley Cooksley, is published in Adweek where she shares three aspects of great customer service that can affect a company’s bottom line. In ‘3 Ways Social Media Customer…
Social media strategy
How Netflix Weathered the #MeToo Storm. Is Your Brand Prepared for Crisis?
A Crisis Can Hit Any Brand, At Any Time. In this second of two articles…
Managing a Social Media Crisis: The Four Types of Internet Trolls
I’ve been running my social media agency for 16 years now and we protect brands…
Valentine’s Day Content: Make It Emotional
Content filled with emotion is typically shared more often than any other type of content…
What's To Come For Paid Social in 2018?
Social media is constantly changing and we all know it. 2017 was a year of…
Social for Pharma Brands: How to Respond During a Crisis.
Crises that happen to pharmaceutical companies tend to involve serious – or the potential for…
Using Social Media to Reach a New Brand of FMCG Consumers
Younger consumers have a new set of priorities and social media offers FMCG brands a…
Can Forum Communities Compete with Facebook and Twitter?
In the heyday of ‘online discussion boards’ – when you really could just build it…
How to Create Social Media Buzz for Your New Product
As part of my ‘Using social media to support your product lifecycle’ series, I look at…