Inclusivity in social marketing should never be treated as an afterthought. By taking an inclusivity-first approach to social media content, you’re getting to the heart of what inclusivity is all about. Letting…
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Social platforms are investing in inclusivity and accessibility
Social media content is about connecting people and creating communities – which is why representation is so vital. A lack of representation or accessibility excludes, shames and alienates people. Thankfully, we’re seeing…
How brands can use nostalgia in marketing to create inspiring content
Using nostalgia in marketing can be very powerful. Brands know the ability nostalgia can play in shaping emotions, attitudes and actions. Occasionally, it can have the effect of making people dwell on…
Making automobile advertising greener: the impact of new French regulation on social content
In light of growing concerns about the environment, the French government has introduced regulations to ensure that any car adverts include messages that encourage greener modes of transport – like cycling. The…
Sharable content: what can your brand learn from Wordle?
If you’re an avid social media user, you’ve probably played Wordle, or seen your friends share their Wordle success. It’s simple, sharable, and compelling and its viral success explains why the New…
The Future of Audio Social Media
Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding screen fatigue. Clubhouse’s amazing growth comes to mind, and so does the way in which Twitter and…
Why inclusivity matters in social media content
An interesting thing is happening over on TikTok right now. We’re seeing that Gen Z’s approach to social media content has inclusivity at its core (you can see this in the content…
Making great work now. The talent (and tech) is out there
As lockdowns ease globally, brands will want to get back to the business of selling. But what world are they returning to, and how can any brand message not acknowledge it? The…