During this unprecedented time when most brands are experiencing a crisis, we thought it worthwhile to set out our approach to communicating effectively. Firstly, every company and brand is in a unique…
Crisis Management
Six step to managing a social media crisis
It can take no time at all for a crisis to spread on social media,…
Break down silos during a crisis
During a crisis, it is vital the crisis team works together to ensure the organisation…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.”…
Practical steps to successfully managing a crisis on social media
In today’s digital age, where everyone is a potential journalist, companies need to be prepared…
Leadership in a crisis
Strong leadership can make or break a company’s reputation in a crisis. Without the clarity…
Analysis of the racist incident on Ryanair
Being able to articulate an empathetic response within an appropriate time frame is key to…
Six Crisis Management Lessons from Top Brands at #PRWCRISIS
Several team members from The Social Element recently attended the PR Week Crisis Communications Conference and came…
How To Protect Your Reputation – OPI
“How To…Protect Your Reputation” is originally published in the May 2018 issue of OPI. To…
Race for Relevance: Social Media in Finance
In a recent interview with the ACCA, Tamara Littleton explains why all members of the senior…