In the first of a series looking at how brands are using TikTok, Chloe Matthieu Phillips takes a look at how FMCG brands on TikTok are creating lasting connections with consumers. I…
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Focusing On Generational Differences For Marketing Success
Ashley Cooksley and Celia Dearden-Briggs examine the parallels between age and lifestyle choices, including consumer behaviors, interests and purchasing factors during the first half of 2020. Cleveland — Looking at the lifestyle…