While there may be a delay in its implementation, the UK government is set to introduce legislation that will restrict the advertising of products that are high in fat, sugar and salt…
Social media marketing
Want to perfect your inclusive language in marketing? Here’s how.
In our last post on inclusive language, we looked at examples of brands using gender…
Inclusive language in your marketing campaigns
There’s so much terminology in language that we use without thinking, but that excludes people.…
Be honest. Why your next campaign doesn’t have to be perfect
In a world where we cut our own hair, cook fakeaways and turn living rooms…
To #DeleteFacebook or Not To #DeleteFacebook… Is that the Question?
Considering the Cambridge Analytica and #DeleteFacebook backlash, should brands be shifting their strategy around the…
Bulletproof Plan for Social Customer Service
Social media gives brands and businesses huge opportunities to market to and support customers. It…
SXSW 2018 Learnings from Day 2 – Diversity, Child Safety and AR
We sent a team to Austin, Texas, for the famous South by Southwest festival and…
How Netflix Weathered the #MeToo Storm. Is Your Brand Prepared for Crisis?
A Crisis Can Hit Any Brand, At Any Time. In this second of two articles…
Valentine’s Day Content: Make It Emotional
Content filled with emotion is typically shared more often than any other type of content…
What's To Come For Paid Social in 2018?
Social media is constantly changing and we all know it. 2017 was a year of…
