Crises that happen to pharmaceutical companies tend to involve serious – or the potential for serious – health issues. These crises can’t be resolved by simply saying the right thing on social…
Social media marketing
Social Media Trends for the Travel Industry in 2016
With the new year is upon us, it’s about the perfect time for brands to…
Ten Myths About the Over 50s on Social Media
According to the Office of National Statistics (ONS) there are over 22 million people aged…
Social Media Fast Facts: Japan
Welcome to the latest in our social media fast facts series, where we examine social…
Social Media Fast Facts: China
Welcome to part three of our fast facts series, where we examine social networks, local…
Social Media Fast Facts: Central and Eastern Europe
Welcome to part two of our ‘Fast facts’ series, where we’ll be taking a look…
Social Media Fast Facts: Western Europe
At The Social Element, we’re strong advocates of localisation. Our multilingual social media and community…
How to Create Social Media Buzz for Your New Product
As part of my ‘Using social media to support your product lifecycle’ series, I look at…