International Women’s Day: How brands are celebrating

Sunday 8th March is International Women’s Day (IWD) 2020. 

There are events planned around the world on the day, but brands are also creating events and campaigns around International Women’s Day. These activities will explore how they can improve the position of women in the workplace, and in wider society.

Let’s take a look at a few of the ways that brands are getting involved in International Women’s Day.


Apple Stores will host more than 5000 in-store sessions called “She Creates”, which will highlight women in leadership, as well as artists, entrepreneurs and other creators. The App Store, Apple TV, Apple Podcasts and Apple Books will also feature IWD content.


Tory Burch

Fashion brand, Tory Burch, is launching an Embrace Ambition bracelet and tote bag on 5th March. One hundred per cent of the proceeds will go to the Tory Burch Foundation (which was established by Tory Burch herself to support women in entrepreneurship and empowerment).

Tory Burch


The jewellery store has partnered with UNICEF to create“Charms for Change”, which are charms that you can buy from the shop from 5th March. In total, £12 from every sale will go to charity. It’s also hosting a concert in London on 7th March to celebrate female singers. 


Barbie gets creative for International Women’s Day

Barbie collaborated with World Champion sprinter, Dina Asher-Smith by creating a Barbie doll of her to celebrate International Women’s Day. Barbie wants to help close the ‘Dream Gap’, where girls believe that they aren’t as “smart and capable” as boys. 


By providing a role model of what a real woman who has achieved great things looks like, Barbie hopes to inspire girls to be the best they can be.


Our client, Drinks company, Diageo, is celebrating International Women’s Day by asking its 28,000 employees to set out what they will do to help “accelerate gender equality in the workplace”. 

The #EachForEqual is intended to make equality something that everyone works towards every day, to be a value that they live, rather than be a simple aim in the company handbook.

International Women’s Day is a great day for brands to highlight what they’re doing to improve the lives of women – both in their businesses and around the world. However, ideally, brands will be engaging in activities that further the cause of women year-round and treating IWD as an extra opportunity to explain why work is still needed.

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