Language In Marketing
5 Steps To Inclusive Language In Marketing


Start with an open mind
A large part of a marketers job is to use the right words to communicate, to broaden (not limit) our audiences.



Do the research
There are so many resources out there to help you learn about inclusive language

Understand your community
Communities evolve. Listen to how yours might be changing



Small changes make a big difference
Think about how you address your community and what signifiers you use

Learn and adapt as you go
Inclusivity isn’t about restricting your language, but about growing it.
