I had the fantastic opportunity of taking part in a panel discussion during The Grocer Conference recently, talking about “The secret to marketing that defies Gen Z’s short attention span”. We explored…
Our Thinking
Lemon8: What you need to know
Lemon8, the latest app from ByteDance, TikTok’s parent company, has been gaining traction in the…
How creativity can enhance your social media experience
Novelty makes us happy & creative activities enhance our wellbeing according to research on how…
More Twitter updates? Of course.
You shouldn’t be surprised to hear that there’s yet another round of changes coming to…
Another month of turmoil and changes for major social media platforms
March has been an intense month for several social media platforms as they search for…
Put organic social at the centre
This post has been adapted from ‘Time for marketers to take organic social seriously’ in…
The Agency Spotlight: Nathalie Dimitri
We’re continuing our look at some of the talented women who work for The Social…
Evaluating the Emotional Impact of Online Content on Social Media
Engaging with online content on social media may take a moment or two, but the…
Our Genuine Humans: Chloe Mathieu-Phillips, Head of Social, Europe
Welcome to Our Genuine Humans. These are the people at the heart of the agency…
The Agency Spotlight: Libby Rule, Social Content Creator
This month, we wanted to shine the spotlight on some of the brilliant women working…