We analysed the market and agreed with T-Mobile on a 5 minutes SLA target. Reputation engagement, free form engagement and ongoing training were key to T-Mobile’s success. This required a well defined social media strategy for each campaign we touched, as well as a thorough understanding of the target and the tone of voice, both for Spanish and English as Hispanic social media marketing was key to the success of the brand.
As our partnership grew and evolved, we scaled up rapidly based on different needs and campaigns and once brought on as many as 70 team members to ensure the success of their Super Bowl campaign.
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