Insights and Research


Research. Insights. Measurement. Innovation. Repeat.

What do people say? How do they feel? What do they do? Where do they hang out? And how about your competitors? We’ll help you get all that info, and more.

We see research as the first step.

This is where we look at your brand online: yes, we look at your social media channels, but we don’t stop there. In order to fully understand your brand’s opportunities, we look at the entire ecosystem. What shapes people’s behaviours? Which external factors impact the way people behave? Where do you stand in comparison to your competitors? What is your brand vision? What stands between you and your goals?


We’ll be asking questions, lots of them.

Our Insights and Research team will help you fully understand what is happening online around your brand and its competitors. Whether it’s qualitative or quantitative, old fashioned surveys or interest mapping and digital profile building.

We love to get involved at the onset of a project, but we also use data and research to constantly optimise our clients’ digital activities. Social media should be directly imputable for making your brand vision come to reality and we use our research to find insights into how to make it happen.

Are your campaigns and your content realising their best potential? Is there still room for optimisation? We can integrate analytics directly into campaigns for better attribution – and optimisation. Imagine how much more impactful your influencer outreach or your paid social would be if you could provide clear attribution!

The best social media marketing doesn’t just showcase your brand, it helps you understand what people are already talking about, and gives you tools to better insert yourself in the existing conversation while also reaching your goals. Spending time investigating what people are talking about online and how your brand and products are perceived is the best way to ensure your social media strategy delivers results.

Research is at the heart of our consulting services

Via our Insights and Research practice, we can provide expert strategic consultancy for every element of your brand’s social media, and from there connect it to broader initiatives – nothing happens in a silo and nothing can be solved in one either. We’ll use research to assess the landscape, whether that means using surveys, interest mapping, psychometric analysis or another one of our ever-evolving set of tools.

Whether it’s deciding your overall approach to digital, a detailed content strategy or a social media customer service plan, we’ll provide you a clear roadmap of what you need to do it right and make sure your social media is getting results.

Data to back your social media strategy

Clear, well-defined insights on how your consumers behave online will help us understand what may get in the way of social media ROI. We’ll ask the right questions and the answers will help us unearth information to help our strategists later define clear, actionable social media goals which will connect to your broader business objectives. Having delivered and implemented social media strategy for multiple Fortune 500 brands, our team understands the challenges associated with social media for global brands and large organisations.

Our insights and strategy teams work closely together and with you to really get to the heart of what your brand wants to achieve and how your social media fits in with your overall marketing and communications landscape.


Insights-led innovation

Great ideas come to those who observe and analyse – at least, that’s what we say at The Social Element. In our quest to simplify your life, we love to bring out-of-the-box solutions to the table. And we love our out-of-the-box thinking to be based on data and research. Our focus on insights is how we create exciting roadmaps for our clients, and it is also how we keep innovation coming at every step of the way – not just at the onset of a project.

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