Creativity in the time of Covid: Part 3. Follow these links to see Part 1 and Part 2 Dichotomy. It’s one word to describe 2020. It’s Groundhog Day for many, yet each…
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Creativity from home: What can be done
This film is proof of what can be done, even at home Warning: contains no trained actors, just the real people of The Social Element We may be doing everything from home,…
Making great work now. The talent (and tech) is out there
As lockdowns ease globally, brands will want to get back to the business of selling. But what world are they returning to, and how can any brand message not acknowledge it? The…
Be honest. Why your next campaign doesn’t have to be perfect
In a world where we cut our own hair, cook fakeaways and turn living rooms into gyms, is there still a need for perfection? Not an excuse for being slapdash. Just admitting…