In the same way as your team can be fantastic brand advocates, they can also be a liability when it comes to social media. We’ve seen a number of organisations in the…
crisis communications
Changing your communications approach during a crisis
Content calendars, creative briefs and advertising budgets are being ripped apart during the coronavirus pandemic…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.”…
Practical steps to successfully managing a crisis on social media
In today’s digital age, where everyone is a potential journalist, companies need to be prepared…
Leadership in a crisis
Strong leadership can make or break a company’s reputation in a crisis. Without the clarity…
Six Crisis Management Lessons from Top Brands at #PRWCRISIS
Several team members from The Social Element recently attended the PR Week Crisis Communications Conference and came…
