This week, we ran a crisis simulation for members of The Marketing Society, in conjunction with our sister company, Polpeo. It led to some fascinating discussions about how different organisations might fare…
crisis management
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How can brands protect themselves from misinformation?
In 2019, a video showing two toddlers running to hug each other went viral. In June 2020, President Trump tweeted an edited version of the video, one which showed the portion of…
Pivoting and Adapting to change
This is the third blog post in Tamara’s ‘Leadership’ series. To catch up with her previous posts, see: Leadership and Culture During a Crisis; and A New Style of Leadership. Every company…
Leadership and culture during a crisis
During a crisis, strong leadership and an open culture is what will pull people together A company’s leader is the custodian of its culture. Company cultures around the world are being put…
Break down silos during a crisis
During a crisis, it is vital the crisis team works together to ensure the organisation is operating as a single communications entity. However, it is common for the crisis communications team and…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.” “It’s about as real as it gets.” These were just some of the comments from brands who…
Practical steps to successfully managing a crisis on social media
In today’s digital age, where everyone is a potential journalist, companies need to be prepared for a crisis. It is no longer a case of if a crisis will happen, but when…
Six Crisis Management Lessons from Top Brands at #PRWCRISIS
Several team members from The Social Element recently attended the PR Week Crisis Communications Conference and came back inspired by all things crisis management. Lisa Barnett, our Innovation and Content Director, shares the six lessons…