Online shopping is on the rise and social shopping is essential. Remember to adapt your strategy to the latest features like shoppabie IGTV and Reels.

Consumers are drawn to content they can consume and identify with. This means body positivity, cultural diversity, gender identity and all around accessibility. Put inclusivity at the core of your content and strategies.

Who could have predicted that K-POP would emerge as a political force? As we spend less time in person, the will to connect with communities online is stronger than ever. Understanding and tailoring to your unique community is essential.

The name of the game is not just about influencer reach anymore. A true influential voice will bring product love and engaged followers to amplify your product.

Don’t let perfect be the enemy of good. Consumers value transparency and progress over perfection. Consider the actions of your whole company and remember that actions speak louder than words.