Snapchat’s at its best when it innovates. It plays to its strengths when it creates new and exciting ways to communicate.
Snapchat Marketing: What makes Snapchat a great platform for brands?
- It’s conversational: Snapchat was the first app to use ephemeral messaging, which acts as a digital version of regular conversations.
- It’s creative: Snapchat is always innovating. It often gives users new ways to create content – it was the first platform to develop Stories, for example.
- It’s engaging: Snapchat gives its users many ways to chat and have fun with their friends – and it’s usually friendship groups that use the platform to communicate.
In Q4 2019, Snapchat had a total of 31 million daily active users and a user-base of 218 million people.
Brands need an effective Snapchat marketing strategy to be successful on the platform. To find out more, download your free Snapchat guide now.