Managing a global crisis for Alcohol brands

Consumer habits are changing and alcohol brands are adapting their social media content:

1. They’re finding new ways to talk to people
2. They’re finding creative ways to support industry workers
3. They’re promoting UGC

People are still allowed to enjoy a drink at home, and on video calls with friends, and they want to hear from brands. So how should alcohol brands approach social media right now?

As recommended in a recent Harvard Business Review article, brands should focus on communicating with empathy and transparency during this crisis. They can also help by focusing on, and sharing, positive news and content.

Consumers won’t be expecting alcohol brands to be operating as if it’s business as usual. In fact, those that look like they are seem somewhat disassociated from the reality that we’re all facing.