{"id":16064,"date":"2022-06-14T14:49:41","date_gmt":"2022-06-14T14:49:41","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=10339"},"modified":"2022-08-24T13:34:23","modified_gmt":"2022-08-24T13:34:23","slug":"social-media-insights-services","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/social-media-services\/social-media-insights-services","title":{"rendered":"Social Media Insights"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1651507116239{background: #bee1e2 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/05\/TSE-Insights-Desktop.png?id=20551) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”desktop” el_class=”vc_hidden-xs”][vc_column width=”1\/12″][\/vc_column][vc_column width=”8\/12″][vc_empty_space height=”40vh”][vc_custom_heading text=”Trendspotting” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1655214848690{padding-left: 0px !important;}”][vc_custom_heading text=”Social media insights services” font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1655217604508{padding-left: 0px !important;}”][vc_empty_space height=”30vh”][\/vc_column][vc_column width=”2\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1651507808806{background: #bee1e2 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/05\/TSE-Insights-Mobile-1.png?id=20555) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”mobile” el_class=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column width=”1\/12″][\/vc_column][vc_column width=”8\/12″][vc_empty_space height=”10vh”][vc_custom_heading text=”Insights and Research” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1650981885921{padding-left: 0px !important;}”][vc_empty_space height=”50vh”][\/vc_column][vc_column width=”2\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” bg_type=”grad” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #BEE1E2), color-stop(99%, #FFFFFF));background: -moz-linear-gradient(top,#BEE1E2 0%,#FFFFFF 99%);background: -webkit-linear-gradient(top,#BEE1E2 0%,#FFFFFF 99%);background: -o-linear-gradient(top,#BEE1E2 0%,#FFFFFF 99%);background: -ms-linear-gradient(top,#BEE1E2 0%,#FFFFFF 99%);background: linear-gradient(top,#BEE1E2 0%,#FFFFFF 99%);” css=”.vc_custom_1650036196019{padding-top: 0px !important;}”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”6rem”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”6\/12″][vc_column_text]\n

The best, most effective and efficient way to use trends is on social media. <\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=”1 rem”][\/vc_column_inner][vc_column_inner width=”4\/12″ css=”.vc_custom_1650023290572{padding-left: 1rem !important;}” el_id=”Bbtn”][vc_column_text]\n

Our team uncovers the right cultural moments and critical brand insights through our Trendspotting and social media insights services.<\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”6rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” parallax=”content-moving” parallax_image=”19427″ css=”.vc_custom_1653069562101{padding-top: 0px !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” content_placement=”top” thb_divider_position=”bottom”][vc_column thb_color=”thb-light-column” width=”1\/2″ css=”.vc_custom_1653328368791{background-color: #4f3180 !important;}” el_id=”wbtn”][vc_empty_space height=”2rem”]\t
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\n\t\t\t\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_row_inner thb_max_width=”max_width” thb_column_padding=”true” css=”.vc_custom_1653069089180{padding-top: 3rem !important;padding-right: 3rem !important;padding-bottom: 3rem !important;padding-left: 3rem !important;}”][vc_column_inner]\t
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Insights reports<\/span><\/span><\/h3>\n\t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1655217758720{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Our social media insights team will uncover audience trends with in-depth insight reporting and interactive dashboards<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tSOCIAL MEDIA INSIGHTS REPORTING<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=”2rem”][\/vc_column][vc_column thb_color=”thb-light-column” width=”1\/2″ css=”.vc_custom_1653321017317{background-color: #0286c8 !important;}” el_id=”wbtn”][vc_empty_space height=”2rem”]\t
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\n\t\t\t\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_row_inner thb_max_width=”max_width” thb_column_padding=”true” css=”.vc_custom_1653069232056{padding-top: 3rem !important;padding-right: 3rem !important;padding-bottom: 3rem !important;padding-left: 3rem !important;}”][vc_column_inner]\t
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Listening for opportunities<\/span><\/span><\/h3>\n\t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1655215862397{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Social listening to find proactive opportunities, and social monitoring for understanding consumer conversation <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tSOCIAL LISTENING<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” content_placement=”top” thb_divider_position=”bottom”][vc_column width=”1\/2″ css=”.vc_custom_1653328428467{background-color: #f2f2f2 !important;}”][vc_empty_space height=”2rem”]\t
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\n\t\t\t\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_row_inner thb_max_width=”max_width” thb_column_padding=”true” css=”.vc_custom_1653069089180{padding-top: 3rem !important;padding-right: 3rem !important;padding-bottom: 3rem !important;padding-left: 3rem !important;}”][vc_column_inner]\t
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Keeping an eye on the competition<\/span><\/span><\/h3>\n\t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1655215947268{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]We’ll produce a thorough competitor analysis for your brand to ensure you’re staying ahead of the game.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][vc_column thb_color=”thb-light-column” width=”1\/2″ css=”.vc_custom_1653328408740{background-color: #2e3967 !important;}” el_id=”wbtn”][vc_empty_space height=”2rem”]\t
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\n\t\t\t\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_row_inner thb_max_width=”max_width” thb_column_padding=”true” css=”.vc_custom_1653069232056{padding-top: 3rem !important;padding-right: 3rem !important;padding-bottom: 3rem !important;padding-left: 3rem !important;}”][vc_column_inner]\t
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Know your audience<\/span><\/span><\/h3>\n\t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1655217830821{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Audience profiling and taxonomy to optimise tools such as Sprinklr<\/a> to unearth the right opportunities for your brand.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tSOCIAL MEDIA MONITORING<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=”2rem”][\/vc_column][\/vc_row][\/vc_section][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”6rem”][vc_row_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”6\/12″][vc_column_text]\n

Social media gives brands a unique opportunity to harness the power of cultural trends.<\/h3>\n[\/vc_column_text][vc_empty_space height=”1 rem”][\/vc_column_inner][vc_column_inner width=”4\/12″ css=”.vc_custom_1650023290572{padding-left: 1rem !important;}”][vc_column_text]\n

Even with this tremendous opportunity, brands face significant challenges to bring this to life.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2rem”]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tLET'S CHAT<\/span>\n\t\t\t\t\t<\/a>\n\t[\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”6rem”][\/vc_column][\/vc_row][vc_section parallax=”content-moving” parallax_image=”19427″ css=”.vc_custom_1651514353759{background-color: #bee1e2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”6rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”top” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1650022902073{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}” el_id=”BTN”]\t
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Trends are fast<\/span><\/span><\/h3>\n\t\t\t<\/div>\n\n\t[vc_empty_space height=”2rem”][vc_column_text css=”.vc_custom_1655215128015{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]They\u2019re over before they begin, and that means you need to continually monitor social media.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”7\/12″ css=”.vc_custom_1547227782746{padding: 10px !important;}”][vc_single_image image=”20563″ img_size=”full”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][\/vc_section][vc_section parallax=”content-moving” parallax_image=”19431″ css=”.vc_custom_1651514280407{background-color: #0286c8 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”6rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”top” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1547227782746{padding: 10px !important;}”][vc_single_image image=”20560″ img_size=”full”][\/vc_column][vc_column thb_color=”thb-light-column” width=”4\/12″ css=”.vc_custom_1651506194434{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}” el_id=”wbtn”][vc_custom_heading text=”Social Media is vast. ” font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1655215260438{padding-left: 0px !important;}” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Finsights%2F||target:%20_blank|”][vc_column_text css=”.vc_custom_1655217512184{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Even if you can continually monitor social media, it\u2019s too vast to find the right trends for your brand unless you have the right social media insights services with smart, optimised tools to help.<\/span>[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][\/vc_section][vc_section parallax=”content-moving” parallax_image=”19427″ css=”.vc_custom_1651514269525{background-color: #bee1e2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”6rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”top” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1547227764749{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}”][vc_custom_heading text=”Be careful as it can go wrong\u2026” font_container=”tag:h3|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Fcommunications%2F||target:%20_blank|”][vc_column_text css=”.vc_custom_1655217484687{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]It can often go right, but it can also go very wrong, very quickly. Using the right social media insights services and cultural moment means having a diverse team, and also well-planned strategy.<\/span>[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”7\/12″ css=”.vc_custom_1547227782746{padding: 10px !important;}”][vc_single_image image=”20370″ img_size=”full”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][\/vc_section][vc_section parallax=”content-moving” parallax_image=”19431″ css=”.vc_custom_1651514260388{background-color: #0286c8 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”6rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”top” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1547227782746{padding: 10px !important;}”][vc_single_image image=”20355″ img_size=”full”][\/vc_column][vc_column thb_color=”thb-light-column” width=”4\/12″ css=”.vc_custom_1651506148191{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}” el_id=”wbtn”][vc_custom_heading text=”It doesn\u2019t stop with the right trend.” font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1655215367364{padding-left: 0px !important;}” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Finsights%2F||target:%20_blank|”][vc_column_text css=”.vc_custom_1655215387551{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Even if you do find the right trend, and create the right content, your work isn\u2019t done. You don\u2019t get the most out of your effort if you don\u2019t continue to engage and extend the conversation. <\/span>[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1651256696795{background-color: #f2f2f2 !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”5vh”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column width=”3\/12″][vc_single_image image=”12007″ img_size=”medium” css_animation=”slideInLeft” css=”.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_custom_heading text=”Let’s talk” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1634756283416{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text]