{"id":16071,"date":"2020-03-05T15:04:07","date_gmt":"2020-03-05T15:04:07","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=13769"},"modified":"2022-08-05T08:50:59","modified_gmt":"2022-08-05T08:50:59","slug":"social-listening","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/social-media-services\/social-listening","title":{"rendered":"Social Listening"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1603897356921{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/10\/TSE-Website-Feature-LISTENING.jpg?id=16568) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;35vh&#8221;][vc_custom_heading text=&#8221;Social Listening&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1648850697031{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;25vh&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_single_image image=&#8221;16321&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;0.5rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Your customers want to be heard. It\u2019s our job to let them know you\u2019re listening.&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1648850713524{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1643042034593{margin-bottom: 0px !important;}&#8221;]\n<h4>With The Social Element\u2019s Social Listening services, you\u2019ll have your finger on the pulse of who\u2019s talking about your brand, what they\u2019re saying, and why it matters. We take social monitoring one step further, telling you what the story is behind the data and how it can enhance your social media strategy. Don\u2019t you want a social media agency that really listens?<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1601387924573{padding-left: 0px !important;}&#8221;][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1601385978150{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;16282&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1600789239464{padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1602502531047{margin-bottom: 0px !important;}&#8221;]\n<h3><b>Brand reputation management<\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]While you can\u2019t control what people say about your brand, you can play a part in driving the conversation. Social listening enables you to pick up what the industry is saying about your brand \u2013 whether it\u2019s on your owned accounts or not.<\/p>\n<p>We truly get to know your brand so we can choose the most relevant keywords to monitor. We then gather data points from the conversations we hear, and paint a broader picture of your brand\u2019s reputation. Our strategy team can then interpret these results to create an action plan to maintain, improve, and protect your brand reputation.[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_row_inner thb_max_width=&#8221;max_width&#8221; thb_column_padding=&#8221;true&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1602502597439{margin-bottom: 0px !important;}&#8221;]\n<h3><b>Customer experience<\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]<span style=\"font-weight: 400;\">As one of the leading <\/span><span style=\"font-weight: 400;\">social media strategy agencies<\/span><span style=\"font-weight: 400;\"> in the world, we have access to and use advanced sentiment analysis tools, we tell you not only what people are saying, but how they feel. We then identify trends in your customer sentiments; are there certain events or times of the day when customer sentiment sways positive or negative? Taking these patterns into account, we can help modify your customer service strategy to play off of your audience\u2019s reactions.<\/span><\/p>\n<p>The result? An enhanced customer experience and more advocates for your brand.[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_single_image image=&#8221;16284&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_single_image image=&#8221;16017&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1600789239464{padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_row_inner thb_max_width=&#8221;max_width&#8221; thb_column_padding=&#8221;true&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1602502633122{margin-bottom: 0px !important;}&#8221;]\n<h3><b>Crisis management<\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]Social listening takes a proactive approach to crisis management, identifying patterns of social unrest before they bubble into something bigger. While the monitoring team addresses the messages one by one, we take a step back to look at bigger trends: who are the messages coming from, where are they posting them? By analysing these data points, we can help to inform and reinforce your crisis management strategy to avoid similar crises from bubbling up again. <span style=\"font-weight: 400;\">We are a <\/span><span style=\"font-weight: 400;\">social media agency<\/span><span style=\"font-weight: 400;\"> that believes in maintaining a 365 full view of your brand online in different contexts, at all times. <\/span>[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1602502672562{margin-bottom: 0px !important;}&#8221;]\n<h3><b>Compel your audience<\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]We truly get to know your brand, which means getting to know your competition too. We gather insight into what your competitors are doing, how they\u2019re performing, and where you can fill in the gaps. Top social media strategies can compel competitor audiences to join yours, we craft these strategies based on social listening tools.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;16274&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_single_image image=&#8221;16285&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1600789239464{padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_row_inner thb_max_width=&#8221;max_width&#8221; thb_column_padding=&#8221;true&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1602502713567{margin-bottom: 0px !important;}&#8221;]\n<h3><b>Optimize your influencer strategy<\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]Need an influencer strategy? Social listening can help you identify who\u2019s talking about your brand and whether they\u2019re the right fit for a partnership.<\/p>\n<p>Already have an influencer strategy? We can help you identify the emotional response they have on their following, and how effective they are at promoting your brand.[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1602502949689{margin-bottom: 0px !important;}&#8221;]\n<h3><b>Competitor analysis<\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]Your audiences\u2019 feeds are filled with content that doesn\u2019t interest them. Stand out by showing them what they actually want to see.<\/p>\n<p>How do you find this out? By listening to them. We gather demographic information on who\u2019s talking about your brand, what they talk about, and what\u2019s important to them. Using this data, you can infuse your creative strategy with content that compels \u2013 not repels- your target customer.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_row_inner thb_max_width=&#8221;max_width&#8221; thb_column_padding=&#8221;true&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1602502991426{margin-bottom: 0px !important;}&#8221;]\n<h3><b>Actionable insights<\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]We\u2019re not a social media tool. We are a social media agency that plans action FOR YOU. We won\u2019t hand you an overwhelming amount of data that ends up on someone\u2019s to-decipher list. We provide insights on what the data means, forming the story behind the data so you can apply it to your business objectives.[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_single_image image=&#8221;16017&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1600789239464{padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_row_inner thb_max_width=&#8221;max_width&#8221; thb_column_padding=&#8221;true&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1602502991426{margin-bottom: 0px !important;}&#8221;]\n<h3><b>Actionable insights<\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]We\u2019re not a social media tool. 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