{"id":16106,"date":"2021-02-26T15:16:34","date_gmt":"2021-02-26T15:16:34","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=14380"},"modified":"2022-08-02T09:27:27","modified_gmt":"2022-08-02T09:27:27","slug":"social-media-white-papers","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers","title":{"rendered":"White Papers"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][\/vc_section][vc_section full_width=”stretch_row_content”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][vc_single_image image=”16900″ img_size=”full”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”1rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” content_placement=”middle”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”17099″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/2021-trends”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

Inclusive Social Marketing<\/a><\/h3>\n

Inclusivity humanizes your brand. Put inclusivity at the core of your content, strategies and at the heart of your business.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2Finclusive-social-marketing|title:Inclusive%20Social%20Marketing|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”16906″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/2021-trends”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

Social Commerce<\/a><\/h3>\n

With\u00a087%<\/a> of customers saying they rely on social media to guide their purchases, brands have an incredible opportunity to engage and sell to their customers, all in one place. Which platform is right for your brand?[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fsocial-media-white-papers%2Fsocial-commerce|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”16905″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/2021-social-media-trends”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

2021 Trends<\/a><\/h3>\n

We looked at the main learnings from 2020, and the trends brands should consider when looking ahead at 2021 social media activations.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2F2021-social-media-trends”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”16906″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/community-engagement”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

Community Engagement<\/a><\/h3>\n

Engaged communities can make or break a creative campaign. The assets are designed, the text is crafted, the message clear, and the budget set for paid social media. Everything is in place.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2Fcommunity-engagement”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”10673″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/social-media-and-customer-service”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

Social Media and Customer Service<\/a><\/h3>\n

In this white paper, we have collated some of the best thinking on customer service, and combined it with our own experience to give you practical advice on how to deliver excellent customer service on social media.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2Fsocial-media-and-customer-service”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”14971″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/mental-wellness-and-self-care-whitepaper”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

The mental health and self care of your team<\/a><\/h3>\n

When a business has a culture that supports mental wellness and encourages self-care, it becomes easier for the business to offer wellness guidance themselves.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2Fmental-wellness-and-self-care-whitepaper”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”14878″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/pivoting-your-social-media”][vc_column_text]\n

Pivoting your social media<\/a><\/h3>\n

Everyone needs some support \u2013 and that goes for brands and consumers, too. Now is the time to build good will to help businesses back on their feet after the crisis has passed.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2Fpivoting-your-social-media”][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”14628″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/fmcg-brands-managing-a-crisis-whitepaper”][vc_column_text]\n

Managing a global crisis for consumer goods brands<\/a><\/h3>\n

The global pandemic has changed consumer habits. While some consumer goods brands are seeing increased demand for their products, others may be noticing a decline in demand. This whitepaper looks at how the consumer goods sector is (and how it should) use social media during a crisis.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2Ffmcg-brands-managing-a-crisis-whitepaper”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”14698″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/managing-global-crisis-alcohol-brands-whitepaper”][vc_column_text]\n

Managing a global crisis for alcohol brands<\/a><\/h3>\n

Many alcohol brands have been using the lockdown to encourage people to socialise virtually. Some have also started campaigns to support the service industry. You can read more in our guide on how the alcohol sector is using social media to respond to the impact of the COVID-19 crisis.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2Fmanaging-global-crisis-alcohol-brands-whitepaper”][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”14501″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/social-media-financial-services-organisations”][vc_column_text]\n

Social engagement for financial organisations<\/a><\/h3>\n

See the opportunities for banks in social media, look at what some of the big names are doing to engage customers, and gain practical advice on managing a customer community.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2Fsocial-media-financial-services-organisations”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”16845″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/social-navigation-helping-brands-navigate-through-a-global-crisis”][vc_column_text]\n

Help your brand navigate a global crisis<\/a><\/h3>\n

How can your business prepare for prolonged disruption? How will you manage a suddenly remote team? Our whitepaper can offer advice and support to those companies and people struggling to adapt in the current situation.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2Fsocial-navigation-helping-brands-navigate-through-a-global-crisis”][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”11161″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/crisis-plan-preparing-your-social-media-team”][vc_column_text]\n

Preparing your team for a social media crisis<\/a><\/h3>\n

This whitepaper is designed to help you prepare for a crisis as it breaks and unfolds on social media, and encourages you to give social media a seat at the crisis planning table.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2Fcrisis-plan-preparing-your-social-media-team”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”11304″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/simplifying-complex-social-media-for-global-brands”][vc_column_text]\n

Simplifying Complex Social Media for Brands<\/a><\/h3>\n

If you\u2019re a global business working across multiple markets and languages, the chances are your social media landscape is going to look, at best, complicated. We can help you solve this.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fsocial-media-white-papers%2Fsimplifying-complex-social-media-for-global-brands”][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”10307″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/managing-social-media-at-scale-3″][vc_column_text]\n

Managing Social Media at Scale<\/a><\/h3>\n

In this white paper, some of The Social Element\u2019s experts give their advice on how to structure a social media campaign and presence across multiple territories; how to allocate resource and ensure top quality results; and how to ensure consistency across multiple languages.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fmanaging-social-media-at-scale”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=”stretch_row_content”][\/vc_section][vc_section full_width=”stretch_row_content”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][vc_single_image image=”16900″ img_size=”full”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”1rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” content_placement=”middle”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”17099″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/2021-trends”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text] Inclusive Social Marketing Inclusivity humanizes your brand. Put inclusivity at the core of your content, strategies and…<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":16103,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"\nSocial Media Thinking | Resources | The Social Element<\/title>\n<meta name=\"description\" content=\"The Social Element packages expert social media insights into comprehensive white papers. Use our social media resources to plan and optimise your social campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Thinking | Resources | The Social Element\" \/>\n<meta property=\"og:description\" content=\"The Social Element packages expert social media insights into comprehensive white papers. Use our social media resources to plan and optimise your social campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\" \/>\n<meta property=\"og:site_name\" content=\"The Social Element USA\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-02T09:27:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\",\"url\":\"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\",\"name\":\"Social Media Thinking | Resources | The Social Element\",\"isPartOf\":{\"@id\":\"https:\/\/thesocialelement.agency\/us\/#website\"},\"datePublished\":\"2021-02-26T15:16:34+00:00\",\"dateModified\":\"2022-08-02T09:27:27+00:00\",\"description\":\"The Social Element packages expert social media insights into comprehensive white papers. 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