{"id":16114,"date":"2019-04-12T15:15:04","date_gmt":"2019-04-12T15:15:04","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=11774"},"modified":"2022-04-01T20:41:43","modified_gmt":"2022-04-01T20:41:43","slug":"consumer-packaged-goods","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/industries\/consumer-packaged-goods","title":{"rendered":"Consumer Packaged Goods Social Media Services"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1604079005111{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/10\/TSE-Website-Feature-CPG.jpg?id=16653) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space height=”30vh”][vc_custom_heading text=”Social Media for the CPG Industry” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648845550412{padding-left: 0px !important;}”][vc_empty_space height=”30vh”][\/vc_column][vc_column width=”5\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1603725399168{background-color: #f2f2f2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_custom_heading text=”Use social to elevate your CPG brand” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648845560370{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1603739264808{margin-bottom: 0px !important;}”]\n

In a time when screen time outpaces face time, customers expect more from their CPG brands. Long gone are the days of product-centric advertising. Today\u2019s consumer looks for brands that speak to them, not just sell to them.<\/h4>\n

That\u2019s where we come in. We help CPG brands embrace the evolving media landscape and create a memorable social experience. This means measurable KPIs, stellar customer service, and brand love through authentic human connections.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_btn title=”GET IN TOUCH” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fget-in-touch”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1603739193596{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/07\/CPG_Industry-v2.jpg?id=12501) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}”][vc_empty_space height=”30vh”][vc_custom_heading text=”Social Media for the CPG Industry” font_container=”tag:h1|text_align:center|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeIn” css=”.vc_custom_1554388677559{padding-left: 0px !important;}”][vc_empty_space height=”30vh”][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1603739306694{background-color: #f2f2f2 !important;}”][vc_column width=”2\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”8\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”60px”][vc_custom_heading text=”Use social to elevate your CPG brand” font_container=”tag:h1|text_align:center|color:%2300b5e2″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeIn” css=”.vc_custom_1554388762981{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1557408419752{margin-bottom: 0px !important;}”]\n

In a time when screen time outpaces face time, customers expect more from their CPG brands. Long gone are the days of product-centric advertising. Today\u2019s consumer looks for brands that speak to them, not just sell to them.<\/h4>\n

That\u2019s where we come in. We help CPG brands embrace the evolving media landscape and create a memorable social experience. This means measurable KPIs, stellar customer service, and brand love through authentic human connections.<\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1603739317553{background-color: #f2f2f2 !important;}”][vc_column width=”4\/12″][\/vc_column][vc_column width=”4\/12″][vc_empty_space height=”10vh”]\tContact<\/span><\/a>\n\n\t[vc_empty_space height=”10vh”][\/vc_column][vc_column width=”4\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column thb_color=”thb-light-column” offset=”vc_col-lg-9 vc_col-md-10″][vc_empty_space][vc_custom_heading text=”Some CPG Brands We’ve Gotten Results for:” font_container=”tag:h6|text_align:center|color:%2300b5e2″ use_theme_fonts=”yes” css_animation=”fadeIn”]\t
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What Makes Social Media for CPG Different?<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”4rem”][vc_row_inner][vc_column_inner width=”3\/12″][vc_custom_heading text=”37%” font_container=”tag:h2|font_size:90|text_align:left|color:%234f3180″ use_theme_fonts=”yes” css=”.vc_custom_1648845585485{padding-bottom: 0px !important;}”][vc_custom_heading text=”of consumers find purchase inspiration from social networks” font_container=”tag:h4|text_align:left|color:%234f3180″ use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_column_text]\n

Identify the right KPIs<\/h3>\n

In CPG, every dollar counts. With new competition and increased margin pressure, it\u2019s crucial to be able to see the direct results that social brings! We gather meaningful data on how many customers come from which channels, whether they\u2019re going to product locators, and at what rate that they\u2019re converting \u2013 because that\u2019s quite important, isn\u2019t it?<\/p>\n

We show you what\u2019s working and what\u2019s not. We\u2019re not afraid to go back to the drawing board if it means we can bring you more sales and product awareness.<\/p>\n

By adding a human element to their social media presence, financial organisations can rebuild a genuine connection with their customers.[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^16655|url^https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/10\/The-Social-Element-CPG-Backlground-1.jpg|caption^null|alt^null|title^The-Social-Element-CPG-Backlground-1|description^null” bg_image_repeat=”no-repeat” bg_override=”full”][vc_column][vc_empty_space height=”45vh”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”4rem”][vc_row_inner][vc_column_inner width=”8\/12″][vc_column_text]\n

One-to-one community management<\/b><\/h3>\n

Your social engagement should mirror your consumer engagement. We work with CPG brands to ensure that they engage their customers at the right time and in the right places. For instance, we concentrate our community management efforts for alcohol brands when the product is being consumed, which means on nights and weekends, not from 9 to 5!<\/p>\n

Personalized responses will make you stand out from the fray. For most CPG brands, canned responses are the norm. Provide a personalized response to a customer and you can ensure that your brand will be at the top of their mind the next time they\u2019re at the store. When consumers feel connected to a brand, they are 74% more likely to buy from that brand over a competitor (Sprout Social 2019<\/a>). It\u2019s authentic human connections that set top CPG brands apart from the rest.<\/p>\n

Taking the necessary security precautions and ensuring that your social services team is trained on regulations will help you avoid heavy fines and protect customers\u2019 privacy.[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”3\/12″][vc_custom_heading text=”71%” font_container=”tag:h2|font_size:90|text_align:left|color:%23ffb800″ use_theme_fonts=”yes”][vc_custom_heading text=”of consumers who have had a good social media service experience with a brand are likely to recommend it to others.” font_container=”tag:h4|text_align:left|color:%23ffb800″ use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^16656|url^https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/10\/The-Social-Element-CPG-Backlground-2.jpg|caption^null|alt^null|title^The-Social-Element-CPG-Backlground-2|description^null” bg_image_repeat=”no-repeat” bg_override=”full”][vc_column][vc_empty_space height=”35vh”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”4rem”][vc_row_inner][vc_column_inner width=”3\/12″][vc_custom_heading text=”67%” font_container=”tag:h2|font_size:90|text_align:left|color:%2344d62c” use_theme_fonts=”yes”][vc_custom_heading text=”of consumers use social media networks to seek resolution for issues” font_container=”tag:h4|text_align:left|color:%2344d62c” use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_column_text]\n

Drive engagement with strong brand authenticity<\/b><\/h3>\n

E-commerce has leveled the CPG playing field, allowing smaller brands to reach consumers in unprecedented ways.<\/p>\n

With increased competition and rapidly evolving tastes, established CPG brands need to think on their feet to stay relevant. Today\u2019s digital native is wary of authenticity. If they sense inconsistency, they\u2019ll look elsewhere.<\/p>\n

For us, social media isn\u2019t just one of many functions of marketing. We believe that social needs to represent all aspects of a brand and for this reason, when we immerse ourselves into a brand, we learn the ins and outs of every function. We do this to adopt our clients\u2019 voice and style, and be able to project a consistent and relatable social media presence.<\/p>\n

Using social listening<\/a>\u00a0to engage with your audience in real-time helps them embrace your brand in their environment.[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1581615355681{background-color: #f2f2f2 !important;}”][vc_column width=”3\/12″][\/vc_column][vc_column width=”6\/12″][vc_empty_space height=”2.5rem”][vc_btn title=”LEARN MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fget-in-touch”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1581615355681{background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1556810035826{background: #00b5e2 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/05\/Social-Element-diagonal-line-top-bottom-1.png?id=11986) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row thb_divider_position=”bottom” height=”50″ css=”.vc_custom_1547135682569{padding-top: 60px !important;padding-bottom: 60px !important;}” background_style=”normal”][vc_column width=”2\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”8\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_custom_heading text=”\u201cWe consider our relationship with The Social Element to be a partnership, with a proactive approach. The team keep our consumers at the forefront of all decisions, and have allowed us to move our business forward through their approach to social.\u201d” font_container=”tag:h6|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648845627872{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1557048711575{margin-bottom: 0px !important;padding-left: 0px !important;}”]\n

Sr. Manager, Consumer Conversations, Mondelez<\/h4>\n[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1581703011144{background-color: #f2f2f2 !important;}”][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_custom_heading text=”How We Approach Social Media for CPG” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648845636512{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1603739926411{margin-bottom: 0px !important;}”]\n

Our strategy is to immerse ourselves in your brand and become an extension of your team. We go through employee training, learn the ins and outs of your brand, and integrate ourselves with your internal processes. We advocate for your voice to be heard among the competition.<\/h4>\n

Once we have a seat at the table, we dive deep into your goals, structure, and priorities to recommend social media strategies that get your product into customers\u2019 shopping carts. But don\u2019t take our word for it \u2013 explore our latest\u00a0CPG industry case studies\u00a0and insights to see how we can elevate your brand\u2019s social media strategy.[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1554632466993{background-color: #f2f2f2 !important;}”][vc_column width=”2\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1547227998256{padding: 10px !important;}”][vc_row_inner css=”.vc_custom_1554632753222{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/04\/blue-moon-case-study.jpg?id=11796) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner][vc_empty_space height=”150px”][vc_custom_heading text=”Turn Customers into Evangelists” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648845645113{padding-left: 0px !important;}”][vc_empty_space height=”150px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1547225714649{background-color: #ffffff !important;}”][vc_column_inner][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1564055980511{padding-top: 5vh !important;padding-right: 5vh !important;padding-bottom: 5vh !important;padding-left: 5vh !important;}”]The CPG customer journey doesn\u2019t end after checkout. According to a <\/span>recent study<\/span><\/a>, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. <\/span><\/p>\n

A robust customer service experience is what turns customers into repeat customers, and repeat customers into advocates. Through human responses and delightful customer interactions, we can make you your customer\u2019s go-to brand. <\/span><\/p>\n

Read our case study on how we made Blue Moon one of the fastest beer brands to reply to customer inquiries. <\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1564055798462{background-color: #ffffff !important;}”][vc_column_inner][vc_btn title=”READ OUR CASE STUDY” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeIn” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fportfolio%2Fincreasing-brand-love-on-social”][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”4\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1554642878551{background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1554642935280{background-color: #f2f2f2 !important;}”][vc_column width=”4\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1547228052351{padding: 10px !important;}”][vc_row_inner css=”.vc_custom_1564084612306{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/07\/Managing-SM-at-scale-v2.jpg?id=12520) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner][vc_empty_space height=”150px”][vc_custom_heading text=”Manage Social Media at Scale” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648845653909{padding-left: 0px !important;}”][vc_empty_space height=”150px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1547225714649{background-color: #ffffff !important;}”][vc_column_inner][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1564056035855{padding-top: 5vh !important;padding-right: 5vh !important;padding-bottom: 5vh !important;padding-left: 5vh !important;}”]CPG is all about outreach. Packaged goods have a wide audience, and so it\u2019s crucial for CPG brands to get seen as much as possible. But when working across multiple countries, languages, and sub-brands, it can be challenging to maintain a consistent social media presence. <\/span><\/p>\n

We wrote this white paper to illuminate the processes for a successful and scalable social media strategy. It starts with defining the structure of your global social media strategy and dives deep into the resources and cultural fluency needed to execute large-scale social media campaigns. <\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1564055824661{background-color: #ffffff !important;}”][vc_column_inner][vc_btn title=”DOWNLOAD WHITEPAPER” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeIn” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fwhat-we-think%2Fmanaging-social-media-at-scale”][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1554642878551{background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1554644490698{background-color: #f2f2f2 !important;}”][vc_column width=”2\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1547228166937{padding: 10px !important;}”][vc_row_inner css=”.vc_custom_1557054377013{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/05\/Rebuild_Brand_Affinity.jpg?id=12090) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner][vc_empty_space height=”150px”][vc_custom_heading text=”Rebuild Brand Affinity” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648845663440{padding-left: 0px !important;}”][vc_empty_space height=”150px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1547226742048{background-color: #ffffff !important;}”][vc_column_inner][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1564055952805{padding-top: 5vh !important;padding-right: 5vh !important;padding-bottom: 5vh !important;padding-left: 5vh !important;}”]Our client, a global alcohol brand, recognized that they were missing out on brand affinity and sales opportunities with consumers in FY\u201919. On social media platforms, where To Buy questions were left unanswered, and comments unengaged with. <\/span><\/p>\n

Our first step to rebuild brand affinity was to perform a full audit of the opportunity. We moved away from copy and pasting of standard responses and performed Traffic Pattern Analysis to determine when community management should take place. After launching a pilot of this process on two of the brands, response time decreased to 3 hours and consumer responses increased by an astounding 7,700% (quarter over quarter)! We rolled out our strategy to the rest of the portfolio, which resulted in overall sentiment trending up 6% year over year, with 63% of all comments being positive. <\/span><\/p>\n

By implementing a cross-functional, consumer-focused community engagement strategy, we were able to increase brand affinity and bring consumers closer to cart. \u00a0<\/span>[\/vc_column_text][vc_empty_space height=”5vh”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”10vh”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”4\/12″][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=”true” content_placement=”middle” disable_element=”yes” thb_divider_position=”bottom”][vc_column width=”3\/12″][\/vc_column][vc_column width=”6\/12″][vc_empty_space height=”60px”][vc_empty_space height=”10vh”]\tDownload<\/span><\/a>\n\n\t[vc_empty_space height=”10vh”][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text]\n

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