{"id":16135,"date":"2022-03-03T16:38:11","date_gmt":"2022-03-03T16:38:11","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=14794"},"modified":"2022-03-03T16:38:11","modified_gmt":"2022-03-03T16:38:11","slug":"press","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/press","title":{"rendered":"Press"},"content":{"rendered":"
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Press<\/h1>\n
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Stay current on the latest social media marketing trends in the industry by reading our most recent features.<\/span><\/h3>\n<\/p><\/div><\/div>\n
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Our CEO and Founder Tamara Littleton, as well as other members of <\/span>The Social Element team<\/span><\/a>, have received international recognition for their expertise and thought leadership in social media marketing.\u00a0<\/span><\/p>\n

We are a <\/span>social media agency<\/span> dedicated to human connections and here are some of our accolades in the press. <\/span><\/p>\n<\/p><\/div><\/div>\n

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As seen in<\/h2>\n
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\n\t\t\t\t\t\"Forbes\"\t\t\t<\/div>\n
\n\t\t\t\t\t\"Adweek\"\t\t\t<\/div>\n
\n\t\t\t\t\t\"Marketing\t\t\t<\/div>\n
\n\t\t\t\t\t\"Social\t\t\t<\/div>\n
\n\t\t\t\t\t\"The\t\t\t<\/div>\n
\n\t\t\t\t\t\"The\t\t\t<\/div>\n
\n\t\t\t\t\t\"The\t\t\t<\/div>\n
\n\t\t\t\t\t\"Weave\t\t\t<\/div>\n
\n\t\t\t\t\t\"The\t\t\t<\/div>\n
\n\t\t\t\t\t\"Profilic\t\t\t<\/div>\n
\n\t\t\t\t\t\"Creative\t\t\t<\/div>\n
\n\t\t\t\t\t\"Ad\t\t\t<\/div>\n
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Featured Articles<\/h2>\n
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The Drum | February 22, 2022<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Truth Social: what do advertisers make of Trump\u2019s new social platform?<\/a><\/h3>\n<\/p><\/div><\/div>\n
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\u201cThe short answer is that we are seeing no interest whatsoever from any of the brands we work with in platforms like Truth Social or Parler. For most senior marketers, social is just one part of their wider marketing plan and they simply do not have the time to grapple with untested, potentially toxic platforms without a very clear strategy to back it up.<\/p>\n

\u201cWhat\u2019s more, most marketers \u2013 save from some of the more tech-focused or agile brands \u2013 are reluctant to use any platform outside the norm: they don\u2019t know if it is effective or brand safe. So many platforms come and go that marketers cannot invest into every single one: think Vine, BBM and more. Many of these came without the additional concerns around being viewed as a platform that backs non-mainstream political views. So for now, and for the foreseeable future, there will be very few brands sending ad money to the likes of these platforms.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Travolution | February 2, 2022<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Why UGC builds emotional connections in the era of TikTok<\/a><\/h3>\n<\/p><\/div><\/div>\n
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“After a long period of restrictions and uncertainty, there is optimism on the horizon for the travel industry.<\/p>\n

Recent reports find that travel bookings will return to about 75% of pre-pandemic levels this summer.<\/p>\n

Combined with the news that the UK government is easing COVID-19 testing for travellers \u2013 the landscape for travel brands seems to be returning to a much more familiar, and stable, shape \u2013 finally.<\/p>\n

But the long term impacts of the COVID era will continue to influence consumer decision making for a while yet.”<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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XR Today | February 3, 2022<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Meta Q4 Earning Reports are in, Shares Decline<\/a><\/h3>\n<\/p><\/div><\/div>\n
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\u201cImagine discovering a virtual store has become a key meeting spot for a fascist group. Also people already crucify brands that make them cringe, or worse, on social media. It\u2019ll be worse when the space is so inherently up close and personal.\u201d<\/p>\n

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Campaign | February 9, 2022<\/a><\/h5>\n<\/p><\/div><\/div>\n
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The industry has a problem with binaries<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Less suitably, we find binaries being used in society at large. Codifying the world into two “types” is embedded in our language, our laws and our culture. This rarely reflects the reality of our lived experiences: humans don\u2019t work in binaries, and operating as though they do results only in exclusion.<\/p>\n

Advertising thinks of itself as a progressive industry both internally and in the work it produces. This LGBT+ History Month, we\u2019ll see agencies and brands across the world talk about how they have made safe spaces for a spectrum of identities.<\/p>\n

Gender remains a budding topic in this space. Building on efforts to include women in all levels of a workspace, trans and non-binary people are the next frontier for gender diversity. The majority of work on this front tends to come from employees who have had to teach the business how to accommodate their needs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Drum | February 3, 2022<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Facebook stumbles into first quarter as Meta – can it recover?<\/a><\/h3>\n<\/p><\/div><\/div>\n
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“Yes, Meta may have come a long way since its dorm room origins as it bets on the long-term gains of the future, using its new bells and whistles as a distraction from these issues, but it needs to get the fundamentals right if it\u2019s going to take over the virtual world too.”<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Drum | January 20, 2022<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Are brands ready to face the dangers lurking in the depths of the metaverse?<\/a><\/h3>\n<\/p><\/div><\/div>\n
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\u201cImagine discovering a virtual store has become a key meeting spot for a fascist group. Also people already crucify brands that make them cringe, or worse, on social media. It\u2019ll be worse when the space is so inherently up close and personal.\u201d<\/p>\n

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BBC News | November 2, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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CEO Secrets: ‘Company culture shouldn’t be too nice’<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Tamara citers the positive working culture at The Social Element as one of the reasons for its success.<\/p>\n

“I wanted people to be able to bring their best self to work,” she says. “It’s very collaborative. It’s very agile. It’s very high on communication, as well, and it’s created this sort of family culture. It’s helped keep staff in the company.”<\/p>\n

In 2014, with the business soaring in Europe and North America, Tamara decided to expand into the Asia-Pacific region. She chose Sydney in Australia as the base for operations.<\/p>\n

“I felt that starting up an office in Australia would be a great next move for us,” she says. “We would be able to capture the Australian market and use it as a hub into Asia, as well.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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AdWeek | October 28, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Facebook Dives Full Speed Ahead Into the Metaverse With Its Name Change to Meta<\/a><\/h3>\n<\/p><\/div><\/div>\n
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The Social Element managing director, North America Ashley Cooksley telling Adweek, \u201cIt\u2019s presumably more about distancing the parent company from the Facebook product, so that any toxicity in Facebook stays within that one product rather than \u2018infecting\u2019 other brands under the parent banner.\u201d<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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MusebyClio | September 14, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Reddit Rising: It’s Time for Brands to Leverage the Platform’s Power<\/a><\/h3>\n<\/p><\/div><\/div>\n
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“Reddit is certainly not the go-to social media platform brands consider when launching a new product, but with its rising user growth, new audio features, and super-engaged communities\u2014not to mention its crack down on abusive content in recent years\u2014many marketers are sensing an opportunity to engage with Reddit communities. These are, after all, passionate, extremely knowledgeable, potential consumers obsessed with everything from K-pop to indie video games. Why not your brand?”<\/p>\n

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Campaign | October 18, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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John Lewis shouldn’t be afraid to defend its new ad<\/a><\/h3>\n<\/p><\/div><\/div>\n
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A child with short hair (presumed to be a boy) decked out in a t-shirt, a dress and a dazzling face of make-up tears around their house, causing chaos and destruction in their efforts to dance a beautiful dance. The new John Lewis ad for home insurance has caused a ruckus on social media and has divided opinion even within our own industry.<\/p>\n

Criticised by some for depicting a spoiled child and by others for leaning into \u201cold-fashioned high camp stereotypes of what it means to be gay\u201d, the ad has \u2013 predictably \u2013 stirred controversy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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AdAge | October 11, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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TikTok\u2019s Community Product Reviews – 5 ways brands should navigate feedback<\/a><\/h3>\n<\/p><\/div><\/div>\n
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#Tiktokmademebuyit is one of the more widely circulated hashtags on TikTok, and one I can relate to personally. The product that the crazy-accurate For You Page (FYP) algorithm recently thought I needed was a Little Green rug and upholstery cleaning device. Folks with pets swear by them, but at the time I didn\u2019t even have a pet (I do now, and yes, it is quite handy). But the numerous videos on my page convinced me, dog or no dog, that this was something I had to buy.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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MusebyClio | September 14, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Reddit Rising: It’s Time for Brands to Leverage the Platform’s Power<\/a><\/h3>\n<\/p><\/div><\/div>\n
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“Reddit is certainly not the go-to social media platform brands consider when launching a new product, but with its rising user growth, new audio features, and super-engaged communities\u2014not to mention its crack down on abusive content in recent years\u2014many marketers are sensing an opportunity to engage with Reddit communities. These are, after all, passionate, extremely knowledgeable, potential consumers obsessed with everything from K-pop to indie video games. Why not your brand?”<\/p>\n

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AdAge | August 6, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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TIKTOK TAKES GOLD FOR OLYMPIC SPONSORS<\/a><\/h3>\n<\/p><\/div><\/div>\n
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\u201cWhat may be interesting in future Olympics are brand partnerships with athletes who will guarantee to be active on TikTok or other channels.\u201d<\/p>\n

Elizabeth Koenig, our social media strategist, shares her thoughts with Ad Age around TikTok and the Olympics, discussing how athletes are acting as creators.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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MediaPost | July 28, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Marketers, Take Note: Emoji Meanings Are Changing<\/a><\/h3>\n<\/p><\/div><\/div>\n
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It may be hard to believe it\u2019s a thing, but World Emoji Day was \u201ccelebrated\u201d (is that the right word for it?) on July 17. Still, for anyone over the age of 40 or so, the fact that this rudimentary, sometimes confounding, symbol language — started in Japan in 1999 — has its own day is enough to trigger a flurry of eye-roll emojis.<\/p>\n

But emojis are serious business in 2021, and marketers need to be aware of what these seemingly innocent images hiding inside our phone\u2019s keyboard actually mean — and how context fits into that understanding.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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AdWeek | July 28, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Facebook Reports 56% Revenue Gain in Q2, but Apple iOS 14.5 \u2018Headwinds\u2019 Are Blowing<\/a><\/h3>\n<\/p><\/div><\/div>\n
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\u201cWhat makes the creator space so interesting is how much access people across the world have to cameras and the internet. \u2026 While [CEO Mark] Zuckerberg is thinking long term about the metaverse, until there is true access to the technology, it will be a metaverse of elite creators only.\u201d<\/p>\n

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The Times | July 19, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Office staff find employers ready to be flexible friends after Freedom Day<\/a><\/h3>\n<\/p><\/div><\/div>\n
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\u201cWe have been \u2018remote first\u2019 since the company started in 2002 but prior to Covid we had a hub office in London that about 20 of us were going in to,\u201d she says. \u201cIn January we closed the office down, which saves us \u00a3120,000 a year. We now have a membership to The Office Group (TOG) and Labs co-working spaces, which gives us access to offices around London. We\u2019ve also got memberships to private members\u2019 clubs like the Groucho and the Century Club. For me the purpose of the office has changed and it\u2019s more about the different needs of employees and the business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Drum | July 8, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Masks may be the new Brexit, but they don\u2019t have to create the same turmoil for brands<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Facing abuse for posting about love and inclusivity should never happen. When it\u2019s towards your brand ambassador, it absolutely falls under the brand\u2019s duty of care.<\/p>\n

Brands working with influencers on \u2018cause\u2019 messaging should be giving them access to their social media teams for help, advice on handling trolls and resources for coping with stress. Brands should also be vocally supportive on their own social media channels, showing that the brand is standing with the influencer.<\/p>\n

Pride is about supporting LGBT+ people and their allies \u2013 I hope that every business is generous with who they apply that to.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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CMI | June 15, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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\u201cThe power of your own testimony\u201d: boosting company culture in a hybrid world<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Wendy Christie, chief people officer, says you have to strike the right balance between giving people enough information and giving them too much.<\/p>\n

\u201cI think being onboarded into a remote working job is much more intense and overwhelming than in-person,\u201d she says. \u201cIt\u2019s giving people time and space to digest everything that we’re sending to them. We do most of it live on a call or a video call, rather than just sending them a bunch of stuff that they have to learn and set up.\u201d<\/p>\n

She says then it is about constantly checking in and bearing in mind that it could take someone six to nine months to feel fully onboarded and embedded within the company culture.<\/p>\n

If they haven\u2019t worked from home before, it’s important to share those now-familiar tips: make sure you create a separate workspace in the home; incorporate a \u201ccommute\u201d \u2013 ie, a walk \u2013 before knuckling down in the morning.<\/p>\n

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The Drum | June 17, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Beyond the rainbow: Activating for Pride with purpose<\/a><\/h3>\n<\/p><\/div><\/div>\n
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In celebration of Pride, brands have been activating fun and creative campaigns to show support. However, many businesses have been under scrutiny of ‘rainbow washing’ and purely badging the occasion.<\/p>\n

How can brands get involved in such a momentous occasion and show support, whilst ensuring their actions are authentic and purposeful?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Drum | June 15, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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How do you solve a problem like… online abuse towards influencers during Pride?<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Facing abuse for posting about love and inclusivity should never happen. When it\u2019s towards your brand ambassador, it absolutely falls under the brand\u2019s duty of care.<\/p>\n

Brands working with influencers on \u2018cause\u2019 messaging should be giving them access to their social media teams for help, advice on handling trolls and resources for coping with stress. Brands should also be vocally supportive on their own social media channels, showing that the brand is standing with the influencer.<\/p>\n

Pride is about supporting LGBT+ people and their allies \u2013 I hope that every business is generous with who they apply that to.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Shots | May 24, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Under the influence: Why social media is scaling down<\/a><\/h3>\n<\/p><\/div><\/div>\n
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\u201cI\u2019m old school,\u201d she says. \u201cI started in 2002, before Facebook, YouTube or Twitter existed. I have a psychology background, and social\u2019s something that\u2019s always fascinated me, because, ultimately, it is people being people. It changes a bit but it hasn\u2019t really changed very much in all the years.”<\/p>\n

The Social Element is all about engagement. \u201cIt could be community management, or content creation, and a lot is driven by social listening. Over the past 12 months, through the pandemic, there has been a massive shift to social media. A lot of brands have had to step up and change their tone of voice, and do more talking back, connecting and listening to what people are saying and using that to adapt their strategy.<\/p>\n

 <\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Drum | May 17, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Starbucks may leave Facebook for good over hate speech \u2013 will other brands follow?<\/a><\/h3>\n<\/p><\/div><\/div>\n
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\u201cBrands that make statements about social issues tend to receive a lot of support from their core community as long as they\u2019ve spent the time building community,\u201d explains Ashley Cooksley, managing director at The Social Element. \u201cBut these statements often attract what I\u2019d call \u2019cause-driven detractors\u2019: people who may not usually engage with the brand, but who will criticize the brand because of its social stances. It is important to differentiate the two, and to know how to amplify the right voices, without letting the detractors take over.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Social Media Monthly | May 14, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Listening Is the New Watching: How Brands Can Leverage Social Media Audio Platforms<\/a><\/h3>\n<\/p><\/div><\/div>\n
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From a marketer\u2019s perspective though, what I think is most interesting is that these platforms present brands the opportunity to do market research in a different way. You get to listen to conversations in ways that you can\u2019t on other social channels.<\/p>\n

Brands can use audio features to learn about their audience\u2019s true interests and feelings in ways that performative platforms, such as Instagram where people share the best version of themselves, can\u2019t.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Shots | May 14, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Battle of the brands: How to engage in \u2018branter\u2019 on social<\/a><\/h3>\n<\/p><\/div><\/div>\n
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This form of brand interaction isn\u2019t new. For as long as brands have been on social media they have had a role in shaping and leading these cultural moments. As social platforms have grown, and the communities on them have grown too, brands have used trending conversations as fodder to share moments of humour with their fans and engage in genuine human conversations.\u00a0It can exist in those planned interactions between brands, and it can also evolve organically from opportunities like Weetabix\u2019s campaign, where smart and prepared brands can jump in on the fun. But it can also be a key tool in the moments that catch brands off guard.<\/p>\n

 <\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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AdWeek | April 28, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Facebook Expects \u2018Ad-Targeting Headwinds\u2019 From Apple\u2019s Privacy Changes<\/a><\/h3>\n<\/p><\/div><\/div>\n
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\u201cFacebook so far has been an unstoppable force, sweeping up advertising spend\u2014not only unimpeded by the pandemic, but actually boosted by it,\u201d said Ashley Cooksley, chief client officer and managing director of The Social Element, a social media-focused agency.<\/p>\n

\u201cBut with Apple\u2019s App Tracking Transparency efforts now forcing Facebook to ask its mobile users for permission to use tracking\u00a0technology<\/a>, the platform could soon be at risk of losing its grip on some serious ad dollars in this battle of philosophies. Apple wants privacy built into the internet, while Facebook wants an infrastructure of access.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Times | April 25, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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How I Made It: Disaster Down Under taught Tamara Littleton of The Social Element all about group-think<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Tamara Littleton\u2019s father thought she invented social media, and she never had the heart to tell him otherwise. She founded eModeration, which helped clients build online communities, in March 2002 \u2014 two years before Facebook began.<\/p>\n

After a slow start, the London-based company gathered momentum as a specialist social media agency and has since worked with big brands such as American Express, Diageo and Peloton. It was rebranded as The Social Element in 2017 and last year sales hit \u00a39.2 million.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Drum | March 16, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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How do you solve a problem like… a social media backlash?<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Brands need to work at building the credibility needed to tackle social issues. Brand crises tend to have one common denominator: consumers expecting brands to be better citizens. The solution is not controlling who engages with content in the face of a blowback, it\u2019s about taking action outside of campaigns and proving day in and day out that there is human empathy behind the brand. Brands need to stand up on the issues that matter to them because consumers demand consistency and integrity. With or without comment control, it will find new ways to make their anger known if their expectations aren’t matched.<\/p>\n

 <\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Business Chief | February 16, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Top 10 most influential women in European start up companies<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Tamara Littleton<\/a>\u00a0is the founder and CEO of\u00a0The Social Element. The company strives to help organisations understand the complex marketing landscape, by combining its consumer understanding, social media expertise and its global and local knowledge to build effective strategies. The Social Element describes itself as \u201ca global team of geeky pioneers, using our social media superpowers to help our clients connect with their audience in the most powerful way.\u201d<\/p>\n

In addition to being the founder and CEO, Littleton is also the co-founder of Polpeo \u2013 a crisis simulation company \u2013 and is part of the Female Founders, a group of some of the most successful entrepreneurs in the UK.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Today\u2019s Grocer | February 11, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Raise a glass to marketing success: the importance of generational preferences<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Bud Light, Smirnoff and Jack Daniels are king of their respective sectors, and it is not particularly close and there are no generational differences. Brands in this category must be mindful of their broad audience, which could, with generalized engagement, create a sense of non-personalization.<\/p>\n

Consumers want personalization, with 30% even stating they would promote a brand online if there is relevance to their own interest.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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City AM | February 9, 2021<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Twitter, Uber and Disney: What to expect in latest round of tech earnings<\/a><\/h3>\n<\/p><\/div><\/div>\n
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\u201cAs its user figures grow as a result of its role during the recent events in the US, so too does the spread of misinformation and highly politicised negative content, bringing its position as a brand-safe environment into question for the advertisers who fund the site yet again,\u201d said Tamara Littleton, chief executive of marketing agency The Social Element.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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BBC |September 14, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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TikTok: What is Oracle and why does it want the video sharing app?<\/a><\/h3>\n<\/p><\/div><\/div>\n
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“The security element with Oracle could ease tensions, but it can also help TikTok be a bit more mature in its outlook,” said Tamara Littleton, founder of The Social Element consultancy.<\/p>\n<\/div>\n<\/div>\n

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“TikTok is struggling to control its content at the moment, and its revered algorithm can work against it sometimes. Oracle’s experience could help to fix some of these problems.”<\/p>\n<\/div>\n<\/div>\n

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TikTok and Oracle both declined to comment when contacted by the BBC.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Multichannel Merchant |September 10, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Clean up on aisle 5: Retail brands, tidy up your social media<\/a><\/h3>\n<\/p><\/div><\/div>\n
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First, before you do anything, take a breath, step back and look at the landscape. Are you where you want to be with your brand\u2019s social media? Ask yourself: What are my business objectives and how are they linked to my social media strategy? What are the barriers you have in achieving your goals?<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Shots |August 10, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Reputations are on a tightrope so brands need to find their balance<\/a><\/h3>\n<\/p><\/div><\/div>\n
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With stores closed, digital acceleration moving full-speed ahead and consumer needs changing, the last few months have not been easy for brands.<\/p>\n

But, as we start to emerge on the other side of this health crisis, it\u2019s clear that whilst Covid-19 has brought restrictions, there is much we can learn from how brands and consumers have responded.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Drum | August 8, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Instagram: Stop trying to make Reels happen, it’s not going to happen<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Is Instagram’s TikTok rival Reels the next big thing for brands?<\/p>\n

TikTok is facing acquisition by Microsoft in the US or even a total ban, with President Trump having just\u00a0signed an executive order banning US businesses from working with the platform<\/a>. Still though, all eyes are on Instagram\u2019s latest bid to reclaim the audience share it’s at risk of losing to TikTok: Reels.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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QSR Magazine | August 3, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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The COVID communications checklist for restaurants<\/a><\/h3>\n<\/p><\/div><\/div>\n
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There\u2019s an iconic scene in the popular 90s sitcom\u00a0Friends<\/em>, where Ross, Chandler and Rachel are attempting to carry a huge couch up their apartment stairs. Ross continues to yell the word \u201cpivot,\u201d even though it\u2019s painfully obvious the couch will not budge.<\/p>\n

Funny thing is, this scene is not all that different from the current pandemic-induced environment companies have been forced to adapt to. With the couch already halfway up the flight of stairs, or in this case COVID-19 having enveloped the globe, there is no turning back. Just like Ross and his friends, companies are struggling to pivot within unknown circumstances. Eventually, the \u201cfriends\u201d manage to get the couch upstairs, and similarly many companies have emerged and pivoted within this unique state of play. The quick-service restaurant industry has been no exception to the new normal that is the year 2020.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Guardian | July 30, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Tech giants’ shares soar as companies benefit from Covid-19 pandemic<\/a><\/h3>\n<\/p><\/div><\/div>\n
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\u201cFacebook might still be a winner as far as much of its audience is concerned, but the world is changing and businesses are being scrutinized for their behavior ever more,\u201d said Tamara Littleton, analyst and the CEO of social strategy firm the Social Element. \u201cIt may not be this year or even next, but in the long term unless Facebook can prove to advertisers and governments that it is able to act in a responsible and ethical manner, it may yet prove that there\u2019s no such thing as \u2018too big to fail\u2019.\u201d<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Advertising Week | April 28, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Six Strategies to Immunize Your Agency Against A Pandemic<\/a><\/h3>\n<\/p><\/div><\/div>\n
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The economic and societal impact of COVID-19 means brands and businesses around the world are having to adapt hard and fast to a \u2018New Normal\u2019. This raises tough questions for agencies and marketing service firms about how they future proof their own businesses, while also supporting their clients and their people.<\/p>\n

To help marketing services companies steer a course through the crisis, Julianna Richter of leading growth and corporate advisory firm\u00a0Waypoint Partners<\/a>\u00a0teamed up with Tamara Littleton of social media firm\u00a0The Social Element<\/a>, Stephen Maher of independent digital agency\u00a0MBA<\/a>, Drew Benvie of communications agency\u00a0Battenhall<\/a>, Chris Donnelly of\u00a0Verb Brands<\/a>\u00a0and Kate Fenton of marketing communications agency\u00a0Multiply<\/a>. Here are their six survival strategies for agencies emerging into the Post Covid-19 economic landscape.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Global Banking | April 13, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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How finance brands can control a crisis on social media<\/a><\/strong><\/h3>\n<\/p><\/div><\/div>\n
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Banks are no strangers to disruption, having weathered the ongoing competition from digital start-ups that have disrupted the finance sector and how consumers interact with it. However, we have been navigating uncharted waters since COVID-19\u2019s arrival in our daily lives and the financial services sector is not immune to the crisis that is building in its wake.<\/p>\n

Right now, we are seeing more and more businesses pivot their marketing strategies and adapt ways of thinking as this crisis unfolds, particularly on social media. This is because these platforms have become more important and active than ever as customers are increasingly turning to social sites for connection, information and reassurance.<\/p>\n

Social media as a channel has grown organically and so has its importance as a customer care channel. During times of crisis, it is usual that the first port of call for customers to vent frustrations is their financial suppliers.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Management Today | April 9, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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NextGen winners: The firms that will lead Britain’s recovery<\/a><\/h3>\n<\/p><\/div><\/div>\n
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We launched the NextGen Awards at the tail end of last year, before coronavirus first emerged in China and before terms such as \u201csocial distancing\u201d and \u201cflattening the curve\u201d entered the lexicon. Our mission was to shine a spotlight on the next generation of ground-breaking, high-growth businesses.<\/p>\n

Since then, coronavirus has spread to more than 190 countries around the world, with more than 1.5 million cases confirmed globally and over 88,000 deaths. <\/p><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Management Today | April 9, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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What happens to your business if you get COVID-19?<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Four bosses who caught coronavirus share their tips.<\/p>\n

One of the many lessons of this awful pandemic is that you can\u2019t tell a leader from the letters in their email signature. You can tell a leader because they\u2019re the one we all turn to when we\u2019re scared and confused.<\/p>\n

But when the leader themselves falls victim to the coronavirus, such fear and confusion multiplies. When you hear the news that Boris Johnson has been taken to intensive care with COVID-19, you want to know rather urgently who has their hands on the wheel.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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CreativeBrief | April 6, 2018<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Forget invite-only, everyone is invited to Houseparty<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Tamara Littleton, CEO of the Social Element charts the latest must-have social media platform\u2019s rise and asks, how can brands avoid being the dad on the dancefloor?<\/p>\n

Social media has always moved fast. Think of the meteoric rise of TikTok last year, or the speed of Twitter take-downs if a celebrity makes a gaff. But social isolation has made that movement exponentially quicker again, and in no case is this better illustrated than in the fortunes of the latest must-have social media, Houseparty.<\/p>\n

Created long before we were all locked indoors, the app has jumped towards the top of app download lists across Android and iOS and become a verb in households across the globe: \u2018let\u2019s Houseparty later\u2019. As people find themselves longing for increased social contact, its game add-ons and casual functionality that allows friends to join calls and hop on and off with different groups of people have made it hugely popular as a way to easily hang out with friends. Its presence as a joyful isolation relief is compounded by its integration with activities and an element of surprise around who will join any \u2018room\u2019 inherent to the platform.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Next Web | April 1, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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The challenges TikTok must overcome to stay on top in 2020<\/a><\/h3>\n<\/p><\/div><\/div>\n
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A ferret dancing with a\u00a0small Pikachu<\/a>. A strange\u00a0banana cesarean<\/a>.\u00a0Kombucha girl<\/a>. The top viewed videos of TikTok in 2019 give a small taste of the range of content available on the platform \u2013 and an insight into the quirky humor that has encouraged over\u00a01.5 billion downloads<\/a>\u00a0and attracted\u00a0over 1 billion monthly active users<\/a>\u00a0worldwide.<\/p>\n

This impressive user base is complemented by even more impressive results for the Chinese brand. Q4 of 2019 saw the short-video application\u2019s in-app purchase revenue soar by\u00a0310% YoY<\/a>\u00a0\u2013 bringing its in-app revenue streams to over $50 million for the quarter. Some estimates have even put this figure as high as\u00a0$87 million<\/a>. With these numbers, it\u2019s no wonder that the platform is, and will continue, forcing the tech industry to sit up and pay attention.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Sunday Times | March 27, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Dell: Women lead the way. There\u2019s power in numbers<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Tamara Littleton taught herself to code and started her successful social media agency long before the days of Facebook. Now she supports and inspires other women.<\/p>\n

Tamara Littleton was, she admits, a bit naughty when she was at convent school. The entrepreneur who grew up to found The Social Element social media agency was fascinated by computing, and even driven to subterfuge when it did not feature on her timetable. \u201cI took a key, used it to break into the computer room and I taught myself to code,\u201d she remembers. \u201cAt home I had a Sinclair ZX81 and I used to get magazines from WHSmith and code games.\u201d<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Adforum | March 25, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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We Still Have a Way to Go: Ashley Cooksley, The Social Element<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Only when you are able to feel the trust of others, can you allow yourself to think differently and create new solutions, services, and approaches<\/p>\n

How would you describe the overall culture at your agency \/ company?<\/p>\n

As a woman-owned and women-led agency, we have an inclusive culture that allows for flexibility in working. This means we are able to find the best talent, and offer a work\/life balance that\u2019s often not seen at other agencies. For example, parents who need to be able to have a flexible schedule for childcare. Culture has been a key priority for the agency since we started 18 years ago.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Media Post | February 13, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Algorithms Are Ruining Everything: The Bleak Future Of Social Media<\/a><\/h3>\n<\/p><\/div><\/div>\n
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While social platforms started out with the intention to connect people, over time their main goal has become to increase the amount of time you spend on their platforms, which is monetized through advertisers. Much research has been done on how social platforms hook people, using persuasive design and algorithms to build the perfect addiction.<\/p>\n

What consumers are only beginning to realize is that creators of algorithms, intentionally or unintentionally, inject values and biases, often with great consequence. Algorithms are commonly thought to be objective tools, when they are not that at all. They are built to fulfill the creator\u2019s intent.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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AdRants | February 10, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Brands That Hire Influencers For Inauthentic Insta-Tourism Do Disservice<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Today’s hyper fluidity of travel, connectivity and social media sharing make living the millennial dream of international and exotic travel experiences an easy reality. Unfortunately, a deeply troubling facet has emerged from that world that I can no longer be silent about – called Insta-tourism. And yes, I can legitimately complain about this, because I myself am a millennial.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Marketing Tech News | February 7, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Twitter reports $1bn in quarterly revenues for the first time, but long-term health is key<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Twitter has reported quarterly revenue figures north of $1 billion for the first time, with 152 million \u2018monetisable daily active users\u2019 (mDAUs) representing a 20% hike year over year.<\/p>\n

Total revenues for 2019 were at $3.46 billion, an increase of 14% year on year. Of the quarterly figure, 88% of revenues were derived from advertising, with data licensing and other revenues contributing the rest. US revenue comprised just under three-fifths (59%) of total revenues.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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We Are Tech Women | February 4, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Inspirational Woman: Tamara Littleton | Founder & CEO, The Social Element<\/a><\/h3>\n<\/p><\/div><\/div>\n
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She founded the company in 2002 before the explosion of social media with the ambition of challenging the conventional agency model; pioneering and building her global business (now 300+ strong) predominantly through a remote working model that to this day is truly innovative in the agency market.<\/p>\n

In 2013, Tamara also co-founded Polpeo, a crisis simulation platform for brands and their agencies so they could prepare for how a crisis would affect them online.\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Guardian | January 29, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Falling Facebook stocks suggest scandals may finally be taking toll<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Facebook\u2019s stocks stumbled on Wednesday afternoon after it posted fourth-quarter earnings, suggesting continuing scandals and regulatory roadblocks may finally be catching up with the social media giant.<\/p>\n

Shares fell 7% in after hours trading despite a reported $21bn in revenue in the fourth quarter of 2019, higher than the $20.89bn forecast. The average revenue per user reported by Facebook was $8.52, higher than the $8.38 forecast.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Mobile Marketing | January 15, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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IPA Bellwether Q4 2019 Report \u2013 the industry reacts<\/a><\/h3>\n<\/p><\/div><\/div>\n
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The IPA\u2019s Bellwether reports are always a good barometer of the state of the marketing business, so with the Q4 2019 report released this morning, we\u2019ve gathered the reactions of some of the companies and executives on the digital marketing coalface\u2026<\/p>\n

Ben Walmsley, commercial director of publishing, News UK
\n\u201cWhilst the outcome is divisive, clarity over Britain leaving the EU is what the media industry has been waiting for. The modest anticipated growth in main media advertising is a reflection that while many spending decisions were on hold for both businesses and consumers last year, a measure of confidence is now returning. The current relative political stability means we will start to see a renewed focus on growth, rather than retrenchment.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Advertising Week 360 | January 7, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Global View: What to Expect in 2020<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Greater authenticity, more ethical experiences, China as a social media superpower: just a few of our global predictions for the year ahead.<\/p>\n

\u201cBig tech behaving badly\u201d could well be the way commentators choose to dub the turbulent decade which is coming to an end. The iPad launched in January 2010 and Instagram arrived the same year. The Apple Watch set a new standard for wearable technology and Amazon introduced the world to its virtual assistant, Alexa.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Marketing Land | January 3, 2020<\/a><\/h5>\n<\/p><\/div><\/div>\n
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5 things every social media manager should be doing in 2020<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year.<\/p>\n

A lot happened in social media in 2019 \u2013 from the continued influence of President Trump\u2019s Twitter feed to Miller Lite\u2019s \u201cUnfollow\u201d campaign to the increased power of social media to drive action and public perception in political, economic and world theaters. However, now that the holidays are firmly behind us, I wanted to highlight five big themes in the social media world that we\u2019re already starting to see emerge, which are certainly worth a look.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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New Digital Age | September 30, 2019<\/a><\/h5>\n<\/p><\/div><\/div>\n
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My Digital Hero: Tamara Littleton, CEO, The Social Element<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Tamara Littleton is founder and CEO of\u00a0The Social Element<\/a>, a consultancy-led social media agency advising some of the world\u2019s biggest brands on how to use social to solve business challenges. In 2013, Tamara also co-founded\u00a0Polpeo<\/a>, a crisis simulation platform for brands and their agencies.<\/p>\n

A digital pioneer, Tamara is a champion of the diversity, LGBTQ and female entrepreneurial agenda.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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AdWeek | November 15, 2019<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Tamara Littleton Is Passionate About Helping Brands Have a Human Connection<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Tamara Littleton has made fighting against discrimination and advocating for marginalized groups an important part of both social-media-centric organizations that she runs.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Profilic London | March 11, 2019<\/a><\/h5>\n<\/p><\/div><\/div>\n
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A Week in My Life: Tamara Littleton, CEO of The Social Element<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Tamara Littleton founded\u00a0The Social Element, a global social media agency\u00a0based in Marylebone.\u00a0She also co-founded Polpeo, a crisis simulation company, and now shares what goes on during a week in her working life.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Forbes | October 4, 2018<\/a><\/h5>\n<\/p><\/div><\/div>\n
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How To Build A Culture Of Trust In A Large Remote Team<\/a><\/h3>\n<\/p><\/div><\/div>\n
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The\u00a0Social Element<\/a>\u00a0(formerly Emoderation) is an award-winning social media management agency with a global reach, remote team and fascinating culture. Its founder, Tamara Littleton, saw the explosion in social media before it happened and founded the company in 2002 to help brands develop a genuine connection with their people. The company has experienced explosive growth, at one point, the company increased from 150 to 300 people in a six-month period. I sat down with Tamara to talk about how she has managed to build and scale a robust distributed company culture that has stood the test of time.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Campaign | September 4, 2018<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Are we there yet? The Social Element CEO says diversity in ads shouldn’t be a ‘stand-out factor’<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we’re not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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The Supper Club | August 21, 2018<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Q&A with Tamara Littleton, The Social Element<\/a><\/h3>\n<\/p><\/div><\/div>\n
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We caught up with Tamara to find out more about her day-to-day life as a successful entrepreneur and the advice she gives to those thinking about building their business and working with a millennial workforce.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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The Drum | May 7, 2018<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Exceptional Women of the World, Tamara Littleton, The Social Element<\/a><\/h3>\n<\/p><\/div><\/div>\n
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To say that Tamara Littleton, chief executive officer of The Social Element, was ahead of her time would be an understatement. Founding her global agency 16 years ago, social media was but a blip on the radar, not even close to the marketing and societal force it is today.<\/p>\n

\u201cMy dad thinks that I invented social media,\u201d she said. \u201cI genuinely haven\u2019t told him that\u2019s not the case.\u201d<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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AdWeek | April 9, 2018<\/a><\/h5>\n<\/p><\/div><\/div>\n
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Online Community Experience Drove This Independent Agency From the Start<\/a><\/h3>\n<\/p><\/div><\/div>\n
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Independent agency\u00a0The Social Element<\/a>\u00a0may be based in London, but the world\u2014and the internet\u2014is its office. Founder and CEO Tamara Littleton worked on online communities with the BBC before starting the company in her London garage 16 years ago with a 10,000-pound loan from her parents. \u201cWe used to talk to each other on Internet Relay Chat,\u201d said Littleton of the early days. \u201cWe were complete geeks.\u201d<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Social Media Today | April 24, 2014<\/a><\/h5>\n<\/p><\/div><\/div>\n
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How US Car Brands Engage Hispanic Consumers<\/a><\/h3>\n<\/p><\/div><\/div>\n
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With the US still a major figure in the global automotive industry in both production and consumption, auto makers are among brands specifically targeting the Hispanic market. And with good reason – in the US, this group accounts for 20% of new vehicle sales.<\/p>\n

Here, I turn the spotlight on Ford and Toyota – companies which both recognise the importance of connecting with the Hispanic market, although with slightly different approaches.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Awards<\/h2>\n
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\n\t\t\t\t\t\tLeadership Team\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\tBronze Award, Covid Response Awards\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div>\n
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\n\t\t\tNovember 2021<\/span>\n\t\t<\/div>\n
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\n\t\t\t\t\t\tVisa: Best Response To Change\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\tThe Drum Social Media Awards 2021\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div>\n
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\n\t\t\t\t\t\tLeadership Team of the Year\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\tThe Drum Agency Awards\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div>\n
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\n\t\t\tSeptember 2021<\/span>\n\t\t<\/div>\n
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\n\t\t\t\t\t\tWomen-Run Workplace of the Year\t\t\t\t\t<\/div>\n
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\n\t\t\tMay 2021<\/span>\n\t\t<\/div>\n
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\n\t\t\t\t\t\tWomen In Business CEO of the Year 2021, Shortlisted\t\t\t\t\t<\/div>\n
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\n\t\t\t\t\t\tUK Best Places to Work 2021\t\t\t\t\t<\/div>\n
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\n\t\t\t\t\t\tTamara Littleton, CEO of the Year\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\tThe Drum Agency Awards\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div>\n
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\n\t\t\tSeptember 2020<\/span>\n\t\t<\/div>\n
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\n\t\t\t\t\t\tAshley Cooksley, Women of the Year – Advertising, Marketing, Public Relations\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\tSilver Stevie Award\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div>\n
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\n\t\t\t\t\t\tSilver Stevie Award\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div>\n
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Videos<\/h2>\n
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Friend or Foe? Navigating Online Adversaries<\/a><\/p>\n<\/p><\/div><\/div>\n

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Agencyphonics episode 3: From garage to global agency<\/a><\/p>\n<\/p><\/div><\/div>\n

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Driving innovation and culture when managing remote teams<\/a><\/p>\n<\/p><\/div><\/div>\n

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Podcasts<\/h2>\n
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Agency DealMasters | November 2020<\/strong><\/h5>\n
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Crisis Management & Social Media<\/h4>\n<\/div>\n<\/div><\/div><\/div>\n
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The Leaders Council | April 2020<\/strong><\/h5>\n
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In Conversation<\/h4>\n<\/div>\n<\/div><\/div><\/div>\n
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The Internal Comms Podcast | March 2020<\/strong><\/h5>\n

Crisis Communications: COVID-19<\/h4>\n<\/p><\/div><\/div>\n
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PR Moment | February 2020<\/h5>\n

Can a virtual agency scale?<\/h4>\n<\/p><\/div><\/div>\n
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The Agency Collective | March 2018<\/h5>\n

Tamara Littleton, Founder Talk<\/h4>\n<\/p><\/div><\/div>\n
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Let’s talk<\/h2>\n
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