{"id":16235,"date":"2021-02-25T17:58:07","date_gmt":"2021-02-25T17:58:07","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=10770"},"modified":"2022-04-01T21:58:51","modified_gmt":"2022-04-01T21:58:51","slug":"communications","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/social-media-services\/communications","title":{"rendered":"Communications"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1601407844089{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/09\/The-Social-Element-Communications-6.jpg?id=16033) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”15vh”][vc_custom_heading text=”Community Management” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648850277133{padding-left: 0px !important;}”][vc_empty_space height=”45vh”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row content_placement=”bottom” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”7\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][vc_single_image image=”16955″ img_size=”full”][\/vc_column][vc_column width=”4\/12″][vc_custom_heading text=”We’re fluent.” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1648850283632{padding-left: 0px !important;}”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1600789360003{padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1605181713068{margin-bottom: 0px !important;}”]\n

It’s tough to find the right balance between personal and corporate speak. We do it well, we do it fast, and while we\u2019re at it, we also put a smile on your consumers\u2019 faces.<\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_section full_width=”stretch_row_content” css=”.vc_custom_1601395168293{background-color: #f2f2f2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1600802927080{background-color: #f2f2f2 !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_column_text]\n

Our Social Media Community Management Services<\/h2>\n[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_btn title=”CONTENT MODERATION” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fsocial-media-services%2Fsocial-media-moderation%2F”][vc_empty_space height=”1rem”][vc_btn title=”CUSTOMER SERVICE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fsocial-media-services%2Fsocial-media-customer-service%2F”][vc_empty_space height=”1rem”][vc_btn title=”SOCIAL MEDIA CONTENT” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fsocial-media-services%2Fsocial-media-content%2F”][vc_empty_space height=”1rem”][vc_btn title=”CRISIS COMMUNICATION” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fus%2Fsocial-media-services%2Fsocial-media-crisis-management%2F”][vc_empty_space height=”1rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1600789360003{padding-left: 0px !important;}”][vc_custom_heading text=”When it comes to communicating via social media, we\u2019re in our element.” font_container=”tag:h1|text_align:left|color:%2300b5e2″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1648850294564{padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_empty_space height=”2.5rem”][vc_single_image image=”15393″ img_size=”full”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1600789360003{padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1614276215031{margin-bottom: 0px !important;}”]\n

After mining social media for all necessary insights and developing an effective strategy to help you use social to reach your digital marketing goals, it\u2019s time to put all this to work and build that human connection. That\u2019s when social media community management<\/a> come into play. <\/span><\/p>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1605181796866{margin-bottom: 0px !important;}”]The Social Element\u2019s social media community management approach focuses on five key areas:<\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1601387924573{padding-left: 0px !important;}”][vc_column width=”6\/12″ css=”.vc_custom_1601385978150{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”16024″ img_size=”full”][\/vc_column][vc_column width=”1\/12″ css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][\/vc_column][vc_column width=”4\/12″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1601397374545{margin-bottom: 0px !important;}”]\n

Nurture your brand\u2019s online reputation<\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]We think that it\u2019s possible to be mindful of a brand\u2019s online reputation while still being human, sounding like one, and having fun. When communicating with your audience, we make sure your brand always puts its best foot forward, but we also understand the value of honesty and transparency, and we weigh this in when recommending an approach. People don\u2019t like canned responses, but brands still have to follow certain internal guidelines. The thrill of that balancing act is what gets us out of bed every morning.[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”4\/12″][vc_row_inner thb_max_width=”max_width” thb_column_padding=”true”][vc_column_inner][vc_column_text css=”.vc_custom_1601397413732{margin-bottom: 0px !important;}”]\n

Expand brand visibility and reach<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]Chances are that improving reach appears somewhere in your brand\u2019s marketing strategy. Whether it has to do with the type of people you\u2019d like to reach or how many people you\u2019re aiming to reach, that\u2019s something we can help with. We\u2019ll pick the right platforms, we\u2019ll adjust the messages, we\u2019ll recommend messaging strategies and ensure your social media community management is done with reach and visibility in mind.[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_single_image image=”16028″ img_size=”full”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”6\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_single_image image=”15814″ img_size=”full”][\/vc_column][vc_column width=”1\/12″ css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][\/vc_column][vc_column width=”4\/12″][vc_row_inner thb_max_width=”max_width” thb_column_padding=”true”][vc_column_inner][vc_column_text css=”.vc_custom_1601397450043{margin-bottom: 0px !important;}”]\n

Make customers smile<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]When done well, social has the special power of turning regular consumers into brand advocates. Our teams value all consumer interactions. Yes, we solve problems and we escalate issues. But we also take the time to thank happy users and, when appropriate, we like to throw in an anecdote or a joke here and there. Of course, we always get your blessing first \u2013 you\u2019re the one calling the shots, after all![\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”4\/12″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1601397483614{margin-bottom: 0px !important;}”]\n

Speak human much?<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]Everybody uses prepared responses. But it\u2019s how you use them that makes a difference. At The Social Element, we make sure the brands we represent appear human. We work with you to integrate the brand\u2019s tone of voice in every response, and we steer clear from repetitive, tone-deaf or bland answers. Our goal is to trigger positive emotions towards the brand, and you can\u2019t do that if you sound like a bored rep in a service center.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_single_image image=”16030″ img_size=”full”][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”5\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_single_image image=”16017″ img_size=”full”][\/vc_column][vc_column width=”1\/12″ css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][\/vc_column][vc_column width=”5\/12″][vc_row_inner thb_max_width=”max_width” thb_column_padding=”true”][vc_column_inner][vc_column_text css=”.vc_custom_1601397597060{margin-bottom: 0px !important;}”]\n

Weather potential storms<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]Sometimes, crisis happen. No matter where they start or how small they are, a crisis will usually flare up via social platforms. That\u2019s when speed, calm and experience are crucial. At The Social Element, we can help prepare and train your crisis response team and ensure they will be ready to activate quickly. When crisis hits, we actively monitor social media activity related to your brand, giving you near real-time feedback on how the situation is developing and how effective your response is \u2013 both during and after the situation. And when it\u2019s over, we can train you for the next one via our sister company Polpeo<\/a>[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”2\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”8\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_column_text css=”.vc_custom_1550487715465{margin-bottom: 0px !important;}”]\n

Nurture your brand\u2019s online reputation<\/b><\/h2>\n

We think that it\u2019s possible to be mindful of a brand\u2019s online reputation while still being human, sounding like one, and having fun. When communicating with your audience, we make sure your brand always puts its best foot forward, but we also understand the value of honesty and transparency, and we weigh this in when recommending an approach. People don’t like canned responses, but brands still have to follow certain internal guidelines. The thrill of that balancing act is what gets us out of bed every morning.<\/span>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1550487721345{margin-bottom: 0px !important;}”]\n

Expand brand visibility and reach<\/h2>\n

Chances are that improving reach appears somewhere in your brand\u2019s marketing strategy. Whether it has to do with the type of people you\u2019d like to reach or how many people you\u2019re aiming to reach, that\u2019s something we can help with. We\u2019ll pick the right platforms, we\u2019ll adjust the messages, we\u2019ll recommend publishing plans and ensure your social media communications planning is done with reach and visibility in mind.[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1551091739870{margin-bottom: 0px !important;}”]\n

Make customers smile<\/h2>\n

When done well, social has the special power of turning regular consumers into brand advocates. Our teams value all consumer interactions. Yes, we solve problems and we escalate issues. But we also take the time to thank happy users and, when appropriate, we like to throw in an anecdote or a joke here and there. Of course, we always get your blessing first – you\u2019re the one calling the shots, after all![\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1549645524612{margin-bottom: 0px !important;}”]\n

Speak human much?<\/h2>\n

Everybody uses prepared responses. But it\u2019s how you use them that makes a difference. At The Social Element, we make sure the brands we represent appear human. We work with you to integrate the brand\u2019s tone of voice in every response, and we steer clear from repetitive, tone-deaf or bland answers. Our goal is to trigger positive emotions towards the brand, and you can\u2019t do that if you sound like a bored rep in a service center.[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1551124110732{margin-bottom: 0px !important;}”]\n

Weather potential storms<\/h2>\n

Sometimes, crisis happen. No matter where they start or how small they are, a crisis will usually flare up via social. That\u2019s when speed, calm and experience are crucial. At The Social Element, we can help prepare and train your crisis response team and ensure they will be ready to activate quickly. When crisis hits, we actively monitor social media activity related to your brand, giving you near real-time feedback on how the situation is developing and how effective your response is \u2013 both during and after the situation. And when it\u2019s over, we can train you for the next one via our sister company Polpeo<\/a>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”15px”][vc_single_image image=”10811″ img_size=”945×615″][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1557420628201{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/02\/alexandra-kirr-322679-unsplash.jpg?id=11327) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}”][vc_empty_space height=”30vh”][vc_custom_heading text=”Communications” font_container=”tag:h1|text_align:center|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeIn” css=”.vc_custom_1549482774307{padding-left: 0px !important;}”][vc_empty_space height=”30vh”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” disable_element=”yes” thb_divider_position=”bottom”][vc_column width=”3\/12″][\/vc_column][vc_column width=”6\/12″][vc_empty_space height=”10vh”]\tSocial Media Insights Reporting<\/span><\/a>\n\n\t[vc_empty_space height=”10vh”][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1556815685394{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column width=”4\/12″][vc_single_image image=”12007″ img_size=”medium” css_animation=”slideInLeft” css=”.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space][vc_custom_heading text=”Let’s talk” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1648850312681{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text]