{"id":16392,"date":"2020-12-23T19:00:31","date_gmt":"2020-12-23T19:00:31","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/pivoting-your-social-media"},"modified":"2022-04-01T21:38:57","modified_gmt":"2022-04-01T21:38:57","slug":"pivoting-your-social-media","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/pivoting-your-social-media","title":{"rendered":"Pivoting your social media | Whitepaper"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1590758750438{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-e1590758725817.jpg?id=14878) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}”][vc_empty_space height=”30vh”][vc_custom_heading text=”Pivoting your social media” font_container=”tag:h1|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648849129035{padding-left: 0px !important;}”][vc_empty_space height=”30vh”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”2\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”8\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”50px”][vc_column_text]\n
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Brands don\u2019t need to be afraid to communicate during this crisis. People don\u2019t expect brands to be perfect at handling a situation that\u2019s taken the world by surprise. But they do want them to try.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”20px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_single_image image=”14860″ img_size=”full”][vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1627573243187{margin-bottom: 0px !important;}”]Brands are pivoting their messaging and communications<\/p>\n
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  1. Alcohol brands are adapting messages from going out and enjoying drinks with friends to staying in, but still drinking responsibly.<\/li>\n
  2. Travel companies have been severely affected by the global pandemic. Many countries have banned all but essential journeys outside of the home, leaving travel companies dealing with huge losses.<\/li>\n
  3. Most retailers already have ecommerce options in place, but for brick and mortar stores<\/a>, they often use social media to encourage people into their shops.<\/li>\n<\/ol>\n[\/vc_column_text][vc_empty_space height=”30px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1590672687295{margin-bottom: 0px !important;}”]\n

    There are six areas that we advise brands to focus on when adapting their social media strategy.<\/h4>\n
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    1. Focus on consumers<\/li>\n
    2. Think about the relevance of messaging<\/li>\n
    3. Communicate with empathy and reassess tone of voice<\/li>\n
    4. Listen to what people are saying<\/li>\n
    5. Communicate and demonstrate brand values<\/li>\n
    6. Look for ways to maintain consumer relationships<\/li>\n<\/ol>\n

      Many businesses are fighting for survival right now, and so are their customers. Everyone needs some support – and that goes for brands and consumers, too. Now is the time to build good will to help businesses back on their feet after the crisis has passed.[\/vc_column_text][vc_empty_space el_id=”financeform”][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1590745183933{background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”5vh”][vc_column_text css=”.vc_custom_1547651593328{margin-bottom: 0px !important;}”]\n

      TO DOWNLOAD WHITE PAPER PLEASE FILL IN THE FORM<\/h4>\n[\/vc_column_text][vc_empty_space height=”5vh”][vc_row_inner css=”.vc_custom_1611768215109{background-color: #f2f2f2 !important;}”][vc_column_inner width=”4\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text]