{"id":16396,"date":"2020-12-23T19:10:44","date_gmt":"2020-12-23T19:10:44","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/fmcg-brands-managing-a-crisis-whitepaper"},"modified":"2022-04-01T21:36:27","modified_gmt":"2022-04-01T21:36:27","slug":"fmcg-brands-managing-a-crisis-whitepaper","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/fmcg-brands-managing-a-crisis-whitepaper","title":{"rendered":"Managing a global crisis for FMCG brands | Whitepaper"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1588689685158{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/peter-bond-KfvknMhkmw0-unsplash-e1588689655197.jpg?id=14628) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}”][vc_empty_space height=”30vh”][vc_custom_heading text=”Managing a global crisis for FMCG brands” font_container=”tag:h1|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648848979457{padding-left: 0px !important;}”][vc_empty_space height=”30vh”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”2\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”8\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”50px”][vc_column_text]\n
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FMCG brands are the everyday essentials in people\u2019s baskets, so, unsurprisingly, producers have seen a spike in demand as a result of the coronavirus.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”20px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_single_image image=”14629″ img_size=”full”][vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1588690682703{margin-bottom: 0px !important;}”]Coronavirus, and the subsequent lockdown, has affected the way consumers shop around the world. People are:<\/p>\n
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  1. Making fewer trips to the supermarket and they\u2019re buying more at once.<\/li>\n
  2. Changing the way they shop at convenience stores<\/li>\n
  3. Doing more online shopping<\/li>\n
  4. Stocking up<\/a> on the essentials<\/li>\n
  5. Turning to food that provides comfort and convenience<\/li>\n
  6. Buying what they can, even if it\u2019s not their usual brand<\/li>\n
  7. Consumers aren\u2019t browsing at the moment<\/li>\n<\/ol>\n[\/vc_column_text][vc_empty_space height=”30px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1588690712936{margin-bottom: 0px !important;}”]\n

    FMCG brands<\/a> need to focus on developing and maintaining their relationships with consumers.<\/h4>\n
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    We\u2019re seeing some FMCG brands doing things that they wouldn\u2019t usually do to help consumers through this crisis.<\/p>\n

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    1. They\u2019re putting marketing activities to one side to focus on keeping people informed about important issues<\/li>\n
    2. They\u2019re showing ways that families can keep kids entertained<\/li>\n
    3. They\u2019re showcasing and supporting health professionals<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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      During this crisis, it\u2019s more important than ever that brands communicate with empathy, understanding and honesty. People want accurate information, positive news and a little reassurance.[\/vc_column_text][vc_empty_space el_id=”financeform”][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”10vh”][vc_column_text css=”.vc_custom_1547651593328{margin-bottom: 0px !important;}”]\n

      TO DOWNLOAD WHITE PAPER PLEASE FILL IN THE FORM<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”60px”][vc_column_text]