{"id":16420,"date":"2020-12-23T20:00:36","date_gmt":"2020-12-23T20:00:36","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/managing-social-media-at-scale-3"},"modified":"2021-01-27T17:17:57","modified_gmt":"2021-01-27T17:17:57","slug":"managing-social-media-at-scale","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/what-we-think\/managing-social-media-at-scale","title":{"rendered":"Managing Social Media at Scale"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1547747186535{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/TSE-Hoempage-Slider-1.jpg?id=10091) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Managing Social Media at Scale&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1547645857591{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;2\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;8\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_custom_heading text=&#8221;What does social media at scale mean for brands?&#8221; font_container=&#8221;tag:h1|text_align:center|color:%2300b5e2&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1547645845681{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;.vc_custom_1547645838986{margin-bottom: 0px !important;}&#8221;]Social media is now a vital part of the marketing and communications mix for consumer-facing brands: critical to reputation management; a game-changer for customer service; and one of the most effective ways of marketing a product to a wide audience.<\/p>\n<p>But for it to be effective, the way a brand manages its social media presences must be consistent across countries, languages and sub-brands and fit with wider branding and value guidelines.<\/p>\n<p>In this white paper, some of The Social Element\u2019s experts give their advice on how to structure a social media campaign and presence across multiple territories; how to allocate resource and ensure top quality results; and how to ensure consistency across multiple languages.<\/p>\n<p>Download our free white paper now \u2013 just\u00a0fill in the below form!<\/p>\n<p><strong>Happy Reading!<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;10vh&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1547651593328{margin-bottom: 0px !important;}&#8221;]\n<h4 style=\"text-align: center;\">TO DOWNLOAD WHITE PAPER PLEASE FILL IN THE FORM<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<iframe height=\"540px\" width=\"100%\" 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