{"id":16443,"date":"2020-12-25T14:22:45","date_gmt":"2020-12-25T14:22:45","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/social-media-financial-organisations-us"},"modified":"2022-04-01T21:50:21","modified_gmt":"2022-04-01T21:50:21","slug":"social-media-financial-organisations-us","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/social-media-financial-organisations-us","title":{"rendered":"Social Media Engagement for Financial Services | US Whitepaper"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1597661806799{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/jon-flobrant-s6L0uQyprpE-unsplash-e1596797711877.jpg?id=15544) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;90px&#8221;][vc_custom_heading text=&#8221;Social Media Engagement for Financial Organizations&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1648849813986{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;90px&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 200;\">Communicating clearly, and with empathy and understanding, has become more important than ever for financial services organizations.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">During a major crisis, like the COVID-19 pandemic, social media offers valuable feedback on how your brand\u2019s communication strategy and <a href=\"https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/\" target=\"_blank\" rel=\"noopener noreferrer\">crisis response<\/a> is received by customers (and the wider public).\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Financial services organizations, like most businesses, will have had to modify the ways that customers can talk to them.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Social media isn\u2019t simply another marketing channel, it\u2019s a way of building trust, creating genuine human connections with customers, solving problems, and researching and testing new products. It\u2019s especially useful now, as we all go through the stresses and strains of the global pandemic.\u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text]<strong>Our whitepaper has valuable insights and advice for using social to best engage your customers.<\/strong>[\/vc_column_text][vc_column_text]<iframe height=\"540px\" width=\"100%\" frameborder=\"0\" allowTransparency=\"true\" scrolling=\"auto\" src=\"https:\/\/forms.zohopublic.eu\/thesocialelement\/form\/WhitepaperFinancialServicesUS\/formperma\/sNx0sojjTYVcpM68ZpY5doWSVK6gy2nwc6-Y7-gDK4U\/?territory=NA\"> <\/iframe>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 200;\">Communicating clearly, and with empathy and understanding, has become more important than ever for financial services organizations.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">During a major crisis, like the COVID-19 pandemic, social media offers valuable feedback on how your brand\u2019s communication strategy and <a href=\"https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/\" target=\"_blank\" rel=\"noopener noreferrer\">crisis response<\/a> is received by customers (and the wider public).\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Financial services organizations, like most businesses, will have had to modify the ways that customers can talk to them.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Social media isn\u2019t simply another marketing channel, it\u2019s a way of building trust, creating genuine human connections with customers, solving problems, and researching and testing new products. It\u2019s especially useful now, as we all go through the stresses and strains of the global pandemic.\u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text]<strong>Our whitepaper has valuable insights and advice for using social to best engage your customers.<\/strong>[\/vc_column_text]\n                <div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_28' ><form method='post' enctype='multipart\/form-data'  id='gform_28'  action='\/us\/wp-json\/wp\/v2\/pages\/16443'>\n                        <div class='gform_body'><ul id='gform_fields_28' class='gform_fields top_label form_sublabel_below description_below'><li id='field_28_8'  class='gfield gfield_contains_required field_sublabel_hidden_label field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label gfield_label_before_complex'  ><span class='gfield_required'>*<\/span><\/label><div class='ginput_complex ginput_container 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jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 28) {if(typeof Placeholders != 'undefined'){\n                        Placeholders.enable();\n                    }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );<\/script><script type='text\/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [28, 1]) } ); <\/script>[vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1597661783588{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space][vc_column_text]\n<h3 style=\"text-align: center;\">Here&#8217;s some more resources for you<\/h3>\n[\/vc_column_text]\t<div id=\"thb-posts-shortcode-663418d31a89f\"  class=\"posts-shortcode align-stretch style1 row  \" data-loadmore=\"#loadmore-156\" data-security=\"ece2a1946b\">\n\t\t\t\t\t\t\t<div class=\"small-12 medium-6 large-4 columns\">\n\t<article itemscope itemtype=\"http:\/\/schema.org\/Article\" class=\"post style1 post-16453 page type-page status-publish has-post-thumbnail hentry\" role=\"article\">\n\t\t\t\t<figure class=\"post-gallery\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/social-navigation-helping-brands-navigate-through-a-global-crisis-us\" rel=\"bookmark\" title=\"Social Navigation: Helping brands navigate through a global crisis | US\">\n\t\t\t\t<img width=\"640\" height=\"400\" src=\"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2020\/12\/close-up-photo-of-assorted-color-of-push-pins-on-map-1078850-20x12.jpg\" class=\"attachment-werkstatt-blog-2x size-werkstatt-blog-2x thb-lazyload lazyload wp-post-image\" alt=\"global crisis\" decoding=\"async\" sizes=\"(max-width: 640px) 100vw, 640px\" data-src=\"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2020\/12\/close-up-photo-of-assorted-color-of-push-pins-on-map-1078850-640x400.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2020\/12\/close-up-photo-of-assorted-color-of-push-pins-on-map-1078850-640x400.jpg 640w, https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2020\/12\/close-up-photo-of-assorted-color-of-push-pins-on-map-1078850-320x200.jpg 320w, https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2020\/12\/close-up-photo-of-assorted-color-of-push-pins-on-map-1078850-20x13.jpg 20w\" \/>\t\t\t<\/a>\n\t\t<\/figure>\n\t\t\t\t<aside class=\"post-category\">\n\t\t\t\t\t<\/aside>\n\t\t<header class=\"post-title entry-header\">\n\t\t\t<h4 class=\"entry-title\" itemprop=\"name headline\"><a href=\"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/social-navigation-helping-brands-navigate-through-a-global-crisis-us\" title=\"Social Navigation: Helping brands navigate through a global crisis | US\">Social Navigation: Helping brands navigate through a global crisis | US<\/a><\/h4>\t\t<\/header>\n\t\t<div class=\"post-content\">\n\t\t\t<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1584719892351{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/crisis-management-e1584719860834.jpg?id=14125) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Navigating your brand through a global crisis&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1648850001315{padding-left: 0px&hellip;<\/p>\n\t\t<\/div>\n\t\t<aside class=\"post-meta\">\n\t\t\t on December 25, 2020\t\t<\/aside>\n\t\t\t<aside class=\"post-bottom-meta hide\">\n\t\t<strong rel=\"author\" itemprop=\"author\" class=\"author\"><\/strong>\n\t\t<time class=\"date published time\" datetime=\"2020-12-25T15:05:54+00:00\" itemprop=\"datePublished\" content=\"2020-12-25T15:05:54+00:00\">2020-12-25T15:05:54+00:00<\/time>\n\t\t<meta itemprop=\"dateModified\" class=\"date updated\" content=\"2022-08-02T09:40:45+00:00\">\n\t\t<span class=\"hide\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n\t\t\t<meta itemprop=\"name\" content=\"The Social Element USA\">\n\t\t\t<span 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decoding=\"async\" sizes=\"(max-width: 640px) 100vw, 640px\" data-src=\"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2020\/12\/max-tarkhov-8h4COC4LL7E-unsplash-e1591018860770-640x400.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2020\/12\/max-tarkhov-8h4COC4LL7E-unsplash-e1591018860770-640x400.jpg 640w, https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2020\/12\/max-tarkhov-8h4COC4LL7E-unsplash-e1591018860770-320x200.jpg 320w, https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2020\/12\/max-tarkhov-8h4COC4LL7E-unsplash-e1591018860770-20x13.jpg 20w\" \/>\t\t\t<\/a>\n\t\t<\/figure>\n\t\t\t\t<aside class=\"post-category\">\n\t\t\t\t\t<\/aside>\n\t\t<header class=\"post-title entry-header\">\n\t\t\t<h4 class=\"entry-title\" itemprop=\"name headline\"><a href=\"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/us-pivoting-your-social-media-whitepaper\" title=\"Pivoting your social media | Whitepaper US\">Pivoting your social media | Whitepaper US<\/a><\/h4>\t\t<\/header>\n\t\t<div class=\"post-content\">\n\t\t\t<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1591018887668{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/06\/max-tarkhov-8h4COC4LL7E-unsplash-e1591018860770.jpg?id=14882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Pivoting your social media&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1648849166842{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;&hellip;<\/p>\n\t\t<\/div>\n\t\t<aside class=\"post-meta\">\n\t\t\t on December 25, 2020\t\t<\/aside>\n\t\t\t<aside class=\"post-bottom-meta hide\">\n\t\t<strong rel=\"author\" itemprop=\"author\" class=\"author\"><\/strong>\n\t\t<time class=\"date published time\" datetime=\"2020-12-25T14:51:59+00:00\" itemprop=\"datePublished\" content=\"2020-12-25T14:51:59+00:00\">2020-12-25T14:51:59+00:00<\/time>\n\t\t<meta itemprop=\"dateModified\" class=\"date updated\" content=\"2022-04-01T21:39:29+00:00\">\n\t\t<span class=\"hide\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n\t\t\t<meta itemprop=\"name\" 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brands\">Simplifying complex social media for global brands<\/a><\/h4>\t\t<\/header>\n\t\t<div class=\"post-content\">\n\t\t\t<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1550659640735{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/02\/advice-advise-advisor-7097.jpg?id=11304) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;70px&#8221;][vc_custom_heading text=&#8221;Simplifying social media for global brands&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; 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