{"id":16962,"date":"2021-03-22T15:27:01","date_gmt":"2021-03-22T15:27:01","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/social-commerce"},"modified":"2022-04-01T22:04:19","modified_gmt":"2022-04-01T22:04:19","slug":"social-commerce","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/social-media-services\/social-commerce","title":{"rendered":"Social Commerce"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1616098314675{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/03\/TSE-Website-Feature-SOCIAL-COMMERCE.jpg?id=17875) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”25vh”][vc_custom_heading text=”Social Commerce Services” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648850610970{padding-left: 0px !important;}”][vc_empty_space height=”35vh”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”1rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][vc_single_image image=”16964″ img_size=”large”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”0.5rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_custom_heading text=”If you have a product to sell, you need a social shopping strategy” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648850617750{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1614175294852{margin-bottom: 0px !important;}”]Social media is a place where we like, message, share, and now, shop. With <\/span>87% of customers <\/span><\/a>saying they rely on social media to guide their purchases, brands have an incredible opportunity to engage and sell to their customers, all in one place. The pandemic accelerated the already pervasive trend of online shopping, and now tools like Instagram and Facebook Shops make it easy for customers to shop in the same place they swipe through inspo.\u00a0<\/span><\/p>\n

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We help brands identify which platforms to focus their social commerce efforts, and create a social shopping strategy that attracts new customers and keeps loyal fans coming back.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” disable_element=”yes” css=”.vc_custom_1616097152698{padding-top: 0px !important;background-color: #f2f2f2 !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” content_placement=”middle” thb_divider_position=”bottom” thb_video_overlay_color=”rgba(0,0,0,0.19)”][vc_column css=”.vc_custom_1604666455846{margin: 0px !important;padding: 0px !important;border: 0px initial !important;}”]

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Social Commerce Strategy<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]To help your brand leverage the full potential of social shopping, we first get to know your brand and target audience inside and out. Where do your customers spend their time? What sets your brand\u2019s products apart from your competitors? Once we identify your customers\u2019 motivations for spending time on those platforms, we can begin to curate a streamlined social shopping experience that showcases everything your brand has to offer.<\/span><\/p>\n

Our team\u2019s deep understanding of social commerce platforms means you can implement the latest social shopping strategies, before your competitors do.<\/span>[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_single_image image=”16266″ img_size=”full”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”6\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_single_image image=”16267″ img_size=”full”][\/vc_column][vc_column width=”1\/12″ css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][\/vc_column][vc_column width=”4\/12″][vc_row_inner thb_max_width=”max_width” thb_column_padding=”true”][vc_column_inner][vc_column_text css=”.vc_custom_1614440553931{margin-bottom: 0px !important;}”]\n

Target Your Dream Customer<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]Because social shopping features are built into platforms, we can leverage each platform\u2019s advanced analytics and data to show your products to anyone who fits your brand\u2019s demographics. Unlike social media ads that direct users to your website, social commerce presents customers with a streamlined journey from exploration to checkout. Our social commerce services let you capture customers\u2019 attention where they already are, building a devout fan base across all your social shopping platforms.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″][vc_row_inner thb_max_width=”max_width” thb_column_padding=”true”][vc_column_inner][vc_column_text css=”.vc_custom_1614440652867{margin-bottom: 0px !important;}”]\n

Engagement Through Social Shopping<\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]Our specialty is bringing social back to social media. While online shopping is traditionally a solitary experience, social commerce helps to replicate the mall experience online. We help brands present their products in a way that makes customers excited to window shop again, to share with friends, and gather feedback to create an even more delightful shopping experience.<\/span><\/p>\n

With our advanced <\/span>social listening<\/span><\/a> capabilities, we can join conversations about your brand and competitors. This allows us to answer questions, give recommendations, and give customers a personalized online shopping experience that keeps them coming back.<\/span><\/p>\n

Social analytics also lets us gather data on what drives your customers to follow your brand. Do they want to be the first to find out about a new product launch? Or are they looking for the latest trends in [insert your product here]? Once we tap into their motivations, we bring our insights to the creative team to develop content that speaks to your customer.<\/span><\/p>\n

While social shopping is relatively new, the motivations behind it are not. Partner with a seasoned social commerce agency that can bring the insights, analytics, and content you need to compete in a new online shopping space.<\/span>[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_single_image image=”16268″ img_size=”full”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1614442669816{background-color: #ffffff !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”2rem”][vc_column_text css=”.vc_custom_1614440855371{margin-bottom: 0px !important;}”]\n

Social Shopping Platforms<\/b><\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]Every social shopping platform is different, and new features are constantly being added. Based on your brand\u2019s audience and goals, we can help choose which channels fit into your social commerce strategy.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1614442669816{background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][vc_empty_space height=”2rem”][vc_row_inner][vc_column_inner width=”1\/3″]\t
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\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\tFacebook Shops\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\tFacebook Shops:<\/p>\n

Two-thirds of all social media visits to Shopify stores come from Facebook. Facebook\u2019s user base, while diverse, skews older. Its Shops features allows brands to create a custom digital storefront and curated collections, which then translates over to Instagram.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t