{"id":16987,"date":"2021-04-01T15:01:50","date_gmt":"2021-04-01T15:01:50","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/social-commerce"},"modified":"2022-04-01T21:44:52","modified_gmt":"2022-04-01T21:44:52","slug":"social-commerce","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/social-commerce","title":{"rendered":"Social Commerce"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1616595139842{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/03\/TSE-Website-Feature-SOCIAL-COMMERCE.jpg?id=17875) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space height=”150px”][vc_custom_heading text=”Social Commerce” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648849418627{padding-left: 0px !important;}”][vc_empty_space height=”50vh”][\/vc_column][vc_column width=”5\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1602687036055{background-color: #f2f2f2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_custom_heading text=”Social commerce: what you need to know” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648849425319{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1617283408596{margin-bottom: 0px !important;}”]\n

Social media is a place where we like, message, share, and now, shop. With <\/span>87%<\/a> of customers <\/span>saying they rely on social media to guide their purchases, brands have an incredible opportunity to engage and sell to their customers, all in one place. The pandemic accelerated the already pervasive trend of online shopping, and now tools like Instagram and Facebook Shops make it easy for customers to shop in the same place they swipe through inspo.\u00a0<\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_btn title=”LEARN MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Fsocial-commerce-services|title:Social%20Commerce”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content”][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1620301490438{padding-left: 0px !important;}”][vc_empty_space height=”70px”][vc_custom_heading text=”Social Commerce Playbook” font_container=”tag:h2|text_align:left|color:%2300b5e2″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648849432078{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_column_text]\n

Social Commerce gives you the ability to use social to influence purchasing decisions.<\/strong> It brings UGC and Influencer content marketing to a new level: you now have the ability to measure conversions and put a true ROI on these campaigns. While some platforms have already fully integrated in-app shopping abilities, some are still developing.<\/p>\n

Download the full playbook to help you identify the right platform for your brand:<\/h4>\n

Social Commerce Playbook April 2021<\/a><\/em><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”7\/12″][vc_empty_space]
\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t
<\/svg><\/div> <\/div> <\/div><\/div><\/div>[vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1611919044986{background-color: #2e3967 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1611919263513{padding-right: 2rem !important;padding-left: 2rem !important;}”][vc_column width=”1\/3″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_single_image image=”16838″ img_size=”medium” alignment=”center”][vc_empty_space height=”0.5rem”][vc_custom_heading text=”The rise of social commerce” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#ffffff” outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”xs” align=”center” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-commerce-what-curious-marketers-can-do-now”][vc_empty_space height=”1rem”][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”16839″ img_size=”medium” alignment=”center”][vc_empty_space height=”0.5rem”][vc_custom_heading text=”How to get your brand on board” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#ffffff” outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”xs” align=”center” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-commerce-how-to-get-your-brand-on-board|title:Social%20Commerce%3A%20How%20to%20Get%20Your%20Brand%20On%20Board|target:_blank”][vc_empty_space height=”1rem”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”16840″ img_size=”medium” alignment=”center”][vc_empty_space height=”0.5rem”][vc_custom_heading text=”Brands who slay the social shopping game” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#ffffff” outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”xs” align=”center” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fbrands-that-are-slaying-the-social-shopping-game|title:Brands%20that%20are%20slaying%20the%20social%20shopping%20game|target:_blank”][vc_empty_space height=”1rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1614442669816{background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][vc_empty_space height=”2rem”][vc_custom_heading text=”Which platform is right for your brand?” font_container=”tag:h2|text_align:center|color:%232e3967″ use_theme_fonts=”yes”][vc_empty_space height=”2rem”][vc_row_inner][vc_column_inner width=”1\/3″]\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\tFacebook Shops\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\tFacebook Shops:<\/p>\n

Two-thirds of all social media visits to Shopify stores come from Facebook. Facebook\u2019s user base, while diverse, skews older. Its Shops features allows brands to create a custom digital storefront and curated collections, which then translates over to Instagram.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t