{"id":17166,"date":"2021-07-09T10:24:57","date_gmt":"2021-07-09T10:24:57","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/adapting-your-social-media-strategy"},"modified":"2022-04-01T21:27:05","modified_gmt":"2022-04-01T21:27:05","slug":"adapting-your-social-media-strategy","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/what-we-think\/social-media-white-papers\/adapting-your-social-media-strategy","title":{"rendered":"Adapting your social media strategy"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1625825889690{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/paul-skorupskas-7KLa-xLbSXA-unsplash.jpg?id=18169) !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1625825347524{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/paul-skorupskas-7KLa-xLbSXA-unsplash.jpg?id=18169) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_empty_space height=&#8221;10vh&#8221;][vc_custom_heading text=&#8221;Adapting your social media strategy&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1648848374692{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;50vh&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1602687036055{background-color: #f2f2f2 !important;}&#8221;][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_single_image image=&#8221;15393&#8243; img_size=&#8221;large&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;It&#8217;s time to adapt your strategy&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1648848381766{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1625825394512{margin-bottom: 0px !important;}&#8221;]\n<h4>The social media landscape has seen a lot of change over the last year. As restrictions are lifting and vaccines are rolling out, we&#8217;ve taken a look at the trends that could be set to stay post-pandemic and how your brand can adapt to keep up with these changes<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_btn title=&#8221;GET IN TOUCH&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;none&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1614442669816{background-color: #ffffff !important;}&#8221;][vc_column css=&#8221;.vc_custom_1600789239464{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][vc_custom_heading text=&#8221;6 ways to adapt your strategy&#8221; font_container=&#8221;tag:h2|text_align:center|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;2rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-flip-box-6636816b6728e\" class=\"thb-flip-box thb-flip-vertical thb-flip-box-front-light thb-flip-box-back-light \">\n\t\t<div class=\"thb-flip-box-front thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path stroke-linejoin=\"bevel\" d=\"m27 21l14 11-14 11z\"\/><path d=\"m53.92 10.08c12.11 12.11 12.11 31.732 0 43.838-12.11 12.11-31.734 12.11-43.839 0-12.11-12.11-12.11-31.732 0-43.838 12.1-12.11 31.732-12.11 43.839 0z\"\/><\/g><\/svg>\t\t\t\t<div>\n\t\t\t\t\tShort-Form Video\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"thb-flip-box-back thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\tWith people checking social media less often, it\u2019ll be crucial to catch their attention when they do log on. Short-form content has seen a massive rise during the pandemic, and will only continue in popularity. Invest in TikTok, Reels, and Instagram Stories to catch your audience\u2019s attention for longer.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<style>\n\t\t\t#thb-flip-box-6636816b6728e {\n\t\t\t\tmin-height: px;\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b6728e .thb-flip-box-front {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b6728e .thb-flip-box-back {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t\t\t\t\t#thb-flip-box-6636816b6728e .thb-flip-box-front {\n\t\t\t\t\tbackground:#1877f2;background:linear-gradient( -135deg,#1877f2,#1877f2 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-flip-box-6636816b6728e .thb-flip-box-back {\n\t\t\t\t\tbackground:#1877f2;background:linear-gradient( -135deg,#1877f2,#1877f2 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-flip-box-6636816b67a7d\" class=\"thb-flip-box thb-flip-vertical thb-flip-box-front-light thb-flip-box-back-light \">\n\t\t<div class=\"thb-flip-box-front thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m32 14.999h14\"\/><path d=\"m18 23.999h28\"\/><path d=\"m18 33.999h28\"\/><path d=\"m18 43.999h28\"\/><path d=\"m18 53.999h28\"\/><path d=\"m52 62.999v-62h-26l-14 14v48l4-2 4 2 4-2 4 2 4-2 4 2 4-2 4 2 4-2z\"\/><path d=\"m12 14.999h14v-14\"\/><\/g><\/svg>\t\t\t\t<div>\n\t\t\t\t\tSocial Commerce\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"thb-flip-box-back thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\tAs consumer spending is predicted to continue increasing, now is an opportune time for your brand to optimise for social shopping. It\u2019s key for your social profiles to be set up on relevant social shopping platforms and that your ads have clear CTA\u2019s to move customers along the buyer journey.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<style>\n\t\t\t#thb-flip-box-6636816b67a7d {\n\t\t\t\tmin-height: px;\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b67a7d .thb-flip-box-front {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b67a7d .thb-flip-box-back {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t\t\t\t\t#thb-flip-box-6636816b67a7d .thb-flip-box-front {\n\t\t\t\t\tbackground:#833ab4;background:linear-gradient( -135deg,#833ab4,#833ab4 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-flip-box-6636816b67a7d .thb-flip-box-back {\n\t\t\t\t\tbackground:#833ab4;background:linear-gradient( -135deg,#833ab4,#833ab4 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-flip-box-6636816b67e68\" class=\"thb-flip-box thb-flip-vertical thb-flip-box-front-light thb-flip-box-back-light \">\n\t\t<div class=\"thb-flip-box-front thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><circle cx=\"51\" cy=\"13\" r=\"12\"\/><circle cx=\"11\" cy=\"42\" r=\"10\"\/><circle cx=\"48\" cy=\"55\" r=\"8\"\/><path d=\"m40 54l-20-8\"\/><path d=\"m19 35l22-14\"\/><\/g><\/svg>\t\t\t\t<div>\n\t\t\t\t\tShare relatable content\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"thb-flip-box-back thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\tAs people are feeling more comfortable leaving their homes and gathering in groups, they want to see content that reflects a \u201cnew normal\u201d lifestyle. Be mindful of your audience\u2019s comfort level and anxieties. Social listening can help you get an idea of your audience\u2019s sentiments, then you can create content from there.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<style>\n\t\t\t#thb-flip-box-6636816b67e68 {\n\t\t\t\tmin-height: px;\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b67e68 .thb-flip-box-front {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b67e68 .thb-flip-box-back {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t\t\t\t\t#thb-flip-box-6636816b67e68 .thb-flip-box-front {\n\t\t\t\t\tbackground:#bd081c;background:linear-gradient( -135deg,#bd081c,#bd081c );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-flip-box-6636816b67e68 .thb-flip-box-back {\n\t\t\t\t\tbackground:#bd081c;background:linear-gradient( -135deg,#bd081c,#bd081c );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;2rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-flip-box-6636816b681d7\" class=\"thb-flip-box thb-flip-vertical thb-flip-box-front-dark thb-flip-box-back-dark \">\n\t\t<div class=\"thb-flip-box-front thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><path fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\" d=\"m1 21c0 20 31 38 31 38s31-18 31-38c0-8.285-6-16-15-16-8.285 0-16 5.715-16 14 0-8.285-7.715-14-16-14-9 0-15 7.715-15 16z\"\/><\/svg>\t\t\t\t<div>\n\t\t\t\t\tCreate a personal connection\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"thb-flip-box-back thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\tThe pandemic highlighted consumer\u2019s craving for more authentic, untouched content from brands and creators. Even as we\u2019re able to return to offices and photo studios, continue to give your audience a more personal, behind-the-scenes look at your operations. Partnering with influencers and encouraging followers to submit UGC are also great ways to lend a human touch to your content.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<style>\n\t\t\t#thb-flip-box-6636816b681d7 {\n\t\t\t\tmin-height: px;\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b681d7 .thb-flip-box-front {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b681d7 .thb-flip-box-back {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t\t\t\t\t#thb-flip-box-6636816b681d7 .thb-flip-box-front {\n\t\t\t\t\tbackground:#25f4ee;background:linear-gradient( -135deg,#25f4ee,#25f4ee );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-flip-box-6636816b681d7 .thb-flip-box-back {\n\t\t\t\t\tbackground:#25f4ee;background:linear-gradient( -135deg,#25f4ee,#25f4ee );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-flip-box-6636816b68355\" class=\"thb-flip-box thb-flip-vertical thb-flip-box-front-dark thb-flip-box-back-dark \">\n\t\t<div class=\"thb-flip-box-front thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m1 32c0 0 11 15 31 15s31-15 31-15-11-15-31-15-31 15-31 15z\"\/><circle cx=\"32\" cy=\"32\" r=\"7\"\/><\/g><\/svg>\t\t\t\t<div>\n\t\t\t\t\tShow your values\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"thb-flip-box-back thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\tPost-pandemic, continue to showcase your brand values through your social media content. Ride the wave of social optimism by showing how your brand is helping further causes that your audience cares about.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<style>\n\t\t\t#thb-flip-box-6636816b68355 {\n\t\t\t\tmin-height: px;\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b68355 .thb-flip-box-front {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b68355 .thb-flip-box-back {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t\t\t\t\t#thb-flip-box-6636816b68355 .thb-flip-box-front {\n\t\t\t\t\tbackground:#fffc00;background:linear-gradient( -135deg,#fffc00,#fffc00 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-flip-box-6636816b68355 .thb-flip-box-back {\n\t\t\t\t\tbackground:#fffc00;background:linear-gradient( -135deg,#fffc00,#fffc00 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-flip-box-6636816b68632\" class=\"thb-flip-box thb-flip-vertical thb-flip-box-front-dark thb-flip-box-back-dark \">\n\t\t<div class=\"thb-flip-box-front thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m32 .887c17.18 0 31.11 13.929 31.11 31.11.001 17.19-13.929 31.12-31.11 31.11-17.19.001-31.11-13.928-31.11-31.11-.003-17.18 13.927-31.11 31.11-31.11z\"\/><path d=\"m32 1v62\"\/><path d=\"m63 32h-62\"\/><path d=\"m30 1c0 0-14 11-14 31s14 31 14 31\"\/><path d=\"M34,1c0,0,14,11,14,31S34,63,34,63\"\/><path d=\"m8 12c0 0 5 10 24 10s24-10 24-10\"\/><path d=\"m8 52c0 0 5-10 24-10s24 10 24 10\"\/><\/g><\/svg>\t\t\t\t<div>\n\t\t\t\t\tThink outside the box\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"thb-flip-box-back thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\tEven though we\u2019re closer to living with fewer restrictions, the lessons we learned during the pandemic can continue to help your brand connect with your audience and build affinity. The adjustment back to pre-pandemic life will be slow, so make sure you keep pace with your audience through smart social media strategies.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<style>\n\t\t\t#thb-flip-box-6636816b68632 {\n\t\t\t\tmin-height: px;\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b68632 .thb-flip-box-front {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t#thb-flip-box-6636816b68632 .thb-flip-box-back {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t\t\t\t\t#thb-flip-box-6636816b68632 .thb-flip-box-front {\n\t\t\t\t\tbackground:#81d742;background:linear-gradient( -135deg,#81d742,#81d742 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-flip-box-6636816b68632 .thb-flip-box-back {\n\t\t\t\t\tbackground:#fffc00;background:linear-gradient( -135deg,#fffc00,#fffc00 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;2rem&#8221;]\t<div id=\"thb-posts-shortcode-6636816b687a3\"  class=\"posts-shortcode align-stretch style4 row  \" data-loadmore=\"#loadmore-501\" data-security=\"385fe1313e\">\n\t\t\t<\/div>\n\t\t[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; 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