{"id":18164,"date":"2019-02-10T11:02:21","date_gmt":"2019-02-10T11:02:21","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/what-we-do-2\/social-media-content-services"},"modified":"2022-08-24T13:45:08","modified_gmt":"2022-08-24T13:45:08","slug":"social-media-content-services","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/us\/what-we-do-2\/social-media-content-services","title":{"rendered":"Social Media Content Services"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1658868156733{background: #0286c8 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/07\/TSE-Social-Content-Services-Desktop-1.png?id=21044) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”desktop” el_class=”vc_hidden-xs”][vc_column width=”1\/12″][\/vc_column][vc_column width=”8\/12″][vc_empty_space height=”10vh”][vc_custom_heading text=”Community-Led Content” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1661347550919{padding-left: 0px !important;}”][vc_custom_heading text=”Social Media Content Services” font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1661347567141{padding-left: 0px !important;}”][vc_empty_space height=”60vh”][\/vc_column][vc_column width=”2\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1658868328218{background: #0286c8 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/07\/TSE-Social-Content-Services-Mobile-1.png?id=21045) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”mobile” el_class=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column width=”1\/12″][\/vc_column][vc_column width=”8\/12″][vc_empty_space height=”5vh”][vc_custom_heading text=”Social Media Content Services” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1658863754282{padding-left: 0px !important;}”][vc_empty_space height=”60vh”][\/vc_column][vc_column width=”2\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” bg_type=”grad” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #0286C8), color-stop(99%, #FFFFFF));background: -moz-linear-gradient(top,#0286C8 0%,#FFFFFF 99%);background: -webkit-linear-gradient(top,#0286C8 0%,#FFFFFF 99%);background: -o-linear-gradient(top,#0286C8 0%,#FFFFFF 99%);background: -ms-linear-gradient(top,#0286C8 0%,#FFFFFF 99%);background: linear-gradient(top,#0286C8 0%,#FFFFFF 99%);” css=”.vc_custom_1658868176466{padding-top: 0px !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner thb_color=”thb-light-column” width=”5\/12″][vc_column_text]\n

Social media is not a broadcast channel<\/h2>\n[\/vc_column_text][vc_empty_space height=”1 rem”][\/vc_column_inner][vc_column_inner width=”4\/12″ el_id=”Bbtn”][vc_column_text]\n

Community-led social media content requires an entirely different approach from other channels.<\/strong><\/p>\n

Whether adapting campaign creative or delivering specific content, our social media content services use consumer insights to fuel our strategy and thinking to ensure our delivery, tone and creative is right for the local culture, the platform, and your brand.<\/p>\n[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”6rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1658863805717{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/09\/Social-Media-Content-1.jpg?id=15886) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”15vh”][vc_custom_heading text=”Social Media Content Services” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1654868714177{padding-left: 0px !important;}”][vc_empty_space height=”45vh”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”450px”][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”3rem”][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”5\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”0.5rem”][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1600789360003{padding-left: 0px !important;}”][vc_custom_heading text=”Social media is not a broadcast channel” font_container=”tag:h2|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1654869264199{padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1654870225016{margin-bottom: 0px !important;}”]\n

Community-led social media content requires an entirely different approach from other channels.<\/strong><\/p>\n

Whether adapting campaign creative or delivering specific content, our social media content services use consumer insights to fuel our strategy and thinking to ensure our delivery, tone and creative is right for the local culture, the platform, and your brand.<\/p>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_section full_width=”stretch_row_content” disable_element=”yes” css=”.vc_custom_1654869498152{background-color: #bee1e2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”4\/12″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1600806890248{margin-bottom: 0px !important;}”]\n

Your brand\u2019s voice brought to life<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]\n

The Social Element can create social media content that brings your brand to life and truly resonates with your customers.<\/p>\n

We can take your brand\u2019s creative themes and craft them into content which truly reaches your audience, no matter what platform they\u2019re using.<\/p>\n

Our content team have extensive experience creating amazing content and managing social media for the world\u2019s biggest brands. They know what works.<\/p>\n[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_single_image image=”16023″ img_size=”full”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”6\/12″][vc_row_inner thb_max_width=”max_width” thb_column_padding=”true”][vc_column_inner][vc_column_text css=”.vc_custom_1600807154790{margin-bottom: 0px !important;}”]\n

Culturally fluent social media content<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]If you\u2019re trying to reach customers in non-English speaking markets, web translation tools won\u2019t cut it. Our content localization teams can make sure your content makes sense and also feels right for each of your markets.<\/p>\n

Localization is more than just translation. We use social media specialist who are native level speakers of your market\u2019s languages. They\u2019ll ensure your content is not only grammatically correct but reflect the cultural nuances of that region too, leading to more engagement from your customers.[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”16010″ img_size=”full”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”6\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_single_image image=”13537″ img_size=”full”][\/vc_column][vc_column width=”1\/12″ css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1601376615877{padding: 0.75rem !important;}”][vc_row_inner thb_max_width=”max_width” thb_column_padding=”true”][vc_column_inner][vc_column_text css=”.vc_custom_1600807227833{margin-bottom: 0px !important;}”]\n

Transcreation: Content from the region, for the region.<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_column_text]To have the most impact in your other regions you can go beyond localization to\u00a0transcreation<\/em>: using in-market social media content specialists to create unique content for that market based on your brand\u2019s creative themes. Think of it as truly local execution of your global plan. Why? We\u2019ve found that the content has the biggest impact is born of the audience it\u2019s aimed at. We\u2019ve got a network of copywriters who can help.[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”10\/12″ css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][vc_empty_space height=”15px”][vc_btn title=”FIND OUT ABOUT OUR OTHER SOCIAL MEDIA COMMUNICATIONS SOLUTIONS” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Fcommunications%2F|||”][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” parallax=”content-moving” parallax_image=”19427″ css=”.vc_custom_1653069562101{padding-top: 0px !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” content_placement=”top” thb_divider_position=”bottom”][vc_column thb_color=”thb-light-column” width=”1\/2″ css=”.vc_custom_1653328368791{background-color: #4f3180 !important;}” el_id=”wbtn”][vc_empty_space height=”2rem”]\t
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\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_row_inner thb_max_width=”max_width” thb_column_padding=”true” css=”.vc_custom_1653069089180{padding-top: 3rem !important;padding-right: 3rem !important;padding-bottom: 3rem !important;padding-left: 3rem !important;}”][vc_column_inner]\t
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Reactive and real time culture-led content<\/span><\/span><\/h3>\n\t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1654869574423{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]This social media content requires our team having a finger on the pulse of culture and trends, looking for the right opportunity for our clients. This content is typically unplanned, and must be turned around quickly, usually within 24 hours or less. This work is done on a daily basis with collaboration between the Social Media Specialist, Content Creator, and client for signoff.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][vc_column thb_color=”thb-light-column” width=”1\/2″ css=”.vc_custom_1653321017317{background-color: #0286c8 !important;}” el_id=”wbtn”][vc_empty_space height=”2rem”]\t
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\n\t\t\t\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_row_inner thb_max_width=”max_width” thb_column_padding=”true” css=”.vc_custom_1653069232056{padding-top: 3rem !important;padding-right: 3rem !important;padding-bottom: 3rem !important;padding-left: 3rem !important;}”][vc_column_inner]\t
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Community activated content<\/span><\/span><\/h3>\n\t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1654869614144{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Content made to encourage and\/or repurpose user-generated content (UGC), usually around an event in order to increase brand awareness and extend conversations. The Social Media Specialist will look for these opportunities daily and work with the client to repurpose the UGC.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” content_placement=”top” thb_divider_position=”bottom”][vc_column width=”1\/2″ css=”.vc_custom_1658866407741{background-color: #bee1e2 !important;}”][vc_empty_space height=”2rem”]\t
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\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_row_inner thb_max_width=”max_width” thb_column_padding=”true” css=”.vc_custom_1653069089180{padding-top: 3rem !important;padding-right: 3rem !important;padding-bottom: 3rem !important;padding-left: 3rem !important;}”][vc_column_inner]\t
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Planned content<\/span><\/span><\/h3>\n\t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1654869666897{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]We work with our clients to align social media content services with their overall business and marketing goals, but with a social-first lens. This includes optimising marketing campaigns for social, but also looking for social-specific content opportunities. This content is planned at least one month in advance, and reviewed before publishing to ensure relevancy. Our strategists will lead planned content by working collaboratively with the Social Media Specialists and Content Creator.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][vc_column thb_color=”thb-light-column” width=”1\/2″ css=”.vc_custom_1653328408740{background-color: #2e3967 !important;}” el_id=”wbtn”][vc_empty_space height=”2rem”]\t
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\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_row_inner thb_max_width=”max_width” thb_column_padding=”true” css=”.vc_custom_1653069232056{padding-top: 3rem !important;padding-right: 3rem !important;padding-bottom: 3rem !important;padding-left: 3rem !important;}”][vc_column_inner]\t
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Community-Led Content<\/span><\/span><\/h3>\n\t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1654870065329{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]We use our social media content services and expertise to take above-the-line campaigns and give them legs on social. We adapt to each platform and market, using both local insights and, a good dose of local flair. We can also ideate creative campaigns that are specific to social.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][\/vc_section][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1600806890248{margin-bottom: 0px !important;}”]\n

Your brand\u2019s voice brought to life<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”5\/12″][vc_column_text]\n

The Social Element can create social media content that brings your brand to life and truly resonates with your customers.<\/p>\n

We can take your brand\u2019s creative themes and craft them into content which truly reaches your audience, no matter what platform they\u2019re using.<\/p>\n

Our content team have extensive experience creating amazing content and managing social media for the world\u2019s biggest brands. They know what works.<\/p>\n[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1600807042947{margin-bottom: 0px !important;}”]\n

Data + creativity = great content<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”5\/12″][vc_column_text]The best social media content comes from a mix of creativity and data. Our content team looks at the relevant data around your brand and audience and use it to identify the content approaches that will work for you. From this we can create a robust plan to create and manage your brand\u2019s social media content to ensure your audiences see the right content, at the right time, on the right channel.<\/p>\n

Learn more about our data and insights capabilities<\/a>[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1600807154790{margin-bottom: 0px !important;}”]\n

Culturally fluent social media content<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”5\/12″][vc_column_text]If you\u2019re trying to reach customers in non-English speaking markets, web translation tools won\u2019t cut it. Our content localization teams can make sure your content makes sense and also feels right for each of your markets.<\/p>\n

Localization is more than just translation. We use social media specialist who are native level speakers of your market\u2019s languages. They\u2019ll ensure your content is not only grammatically correct but reflect the cultural nuances of that region too, leading to more engagement from your customers.[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1600789239464{padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1600807227833{margin-bottom: 0px !important;}”]\n

Transcreation: Content from the region, for the region.<\/h3>\n[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”5\/12″][vc_column_text]To have the most impact in your other regions you can go beyond localization to\u00a0transcreation<\/em>: using in-market social media content specialists to create unique content for that market based on your brand\u2019s creative themes. Think of it as truly local execution of your global plan. Why? We\u2019ve found that the content has the biggest impact is born of the audience it\u2019s aimed at. We\u2019ve got a network of copywriters who can help.[\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1611758247873{background-color: #f2f2f2 !important;}”][vc_column width=”3\/12″][vc_single_image image=”12007″ img_size=”medium” css_animation=”slideInLeft” css=”.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”10vh”][vc_custom_heading text=”Get in touch” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1645727027885{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text]