{"id":11528,"date":"2019-02-28T14:36:36","date_gmt":"2019-02-28T14:36:36","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=11528"},"modified":"2022-08-02T09:20:02","modified_gmt":"2022-08-02T09:20:02","slug":"how-well-you-manage-a-crisis-time-of-day","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/how-well-you-manage-a-crisis-time-of-day","title":{"rendered":"How well you manage a crisis could depend on the time of day it hits"},"content":{"rendered":"

There\u2019s never a good time to manage a crisis. You can guarantee it\u2019s going to happen when your CEO is on holiday, or 6pm on Friday when you are leaving the office for a night out.<\/span><\/p>\n

A crisis will always hit when you least expect it. And if it hits in the evening, when your levels of cortisol are naturally at their lowest, that could affect how well you can manage a crisis. <\/span><\/p>\n

Our bodies produce cortisol all the time, but particularly when we are faced with an adverse or imminent dangerous situation. It controls our mood, motivation and fear levels. It also helps us to think clearly. The amount of cortisol in your body will determine whether your crisis team adopts a fight or flight approach to the crisis.<\/span><\/p>\n

A <\/span>recent test by Japanese researchers<\/span><\/a> found cortisol levels were at their highest in the morning and diminish during a normal day. The participants in their teens and early 20s were given a series of social stress tests to see what happened to their cortisol levels at different times of day.<\/span><\/p>\n

They found the morning stress test showed a big spike in cortisol levels. On the flip side, while cortisol levels rose during the test in the evening, it was nothing like the levels in the morning. If we can\u2019t produce as much cortisol in the evening, even under pressure, that means we may not be able to manage a crisis as effectively as we could in the morning. \u00a0<\/span><\/p>\n

Here are six tips to prepare your team for a crisis that could hit at any time of day:<\/span><\/p>\n