{"id":11725,"date":"2019-03-26T16:38:18","date_gmt":"2019-03-26T16:38:18","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=11725"},"modified":"2022-08-02T09:25:39","modified_gmt":"2022-08-02T09:25:39","slug":"will-gaming-be-snapchats-next-stories","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/will-gaming-be-snapchats-next-stories","title":{"rendered":"Will gaming be Snapchat’s next stories?"},"content":{"rendered":"
Snapchat has built its reputation on being creative and innovative. Some ideas, like Stories, Lens Filters and Snapchat Discover have caught on, while others like its original Spectacles product never did.<\/span><\/p>\n The problem Snapchat continues to face is that when something does bring it success, it\u2019s swiftly replicated by rivals. Stories is a perfect example of this. Snapchat must continue to innovate and find new ways not just to attract new users, but retain them. It needs to keep them engaged long enough to make a profit from their presence.<\/span><\/p>\n That\u2019s where Snapchat gaming comes in<\/b><\/p>\n Snapchat is rumoured to be announcing a new gaming element to its app in April. As we reported yesterday with Google\u2019s announcement of its launch of gaming platform, Stadia, gaming is more popular than ever and gives Snapchat the chance to profit off integrated ads and possible <\/span>in-app purchases<\/span><\/a>. Snapchat will also be hoping that gaming encourages users to spend <\/span>more time on the app<\/span><\/a>, and therefore make it a more attractive prospect for advertisers.<\/span><\/p>\n While it\u2019s an interesting move for Snap, its competitors will inevitably launch their own rival services. <\/span><\/p>\n Snapchat has a history of being innovative, but its competitors have a history of taking an idea pioneered by Snapchat and making it their own. As before, they\u2019ll probably wait to see what kind of stumbling blocks Snapchat encounters as it blazes its trail through uncharted territory – and then incorporate gaming into their own apps.<\/span><\/p>\n Is it worth Snapchat being an innovator?<\/b><\/p>\n