{"id":11725,"date":"2019-03-26T16:38:18","date_gmt":"2019-03-26T16:38:18","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=11725"},"modified":"2022-08-02T09:25:39","modified_gmt":"2022-08-02T09:25:39","slug":"will-gaming-be-snapchats-next-stories","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/will-gaming-be-snapchats-next-stories","title":{"rendered":"Will gaming be Snapchat’s next stories?"},"content":{"rendered":"

Snapchat has built its reputation on being creative and innovative. Some ideas, like Stories, Lens Filters and Snapchat Discover have caught on, while others like its original Spectacles product never did.<\/span><\/p>\n

The problem Snapchat continues to face is that when something does bring it success, it\u2019s swiftly replicated by rivals. Stories is a perfect example of this. Snapchat must continue to innovate and find new ways not just to attract new users, but retain them. It needs to keep them engaged long enough to make a profit from their presence.<\/span><\/p>\n

That\u2019s where Snapchat gaming comes in<\/b><\/p>\n

Snapchat is rumoured to be announcing a new gaming element to its app in April. As we reported yesterday with Google\u2019s announcement of its launch of gaming platform, Stadia, gaming is more popular than ever and gives Snapchat the chance to profit off integrated ads and possible <\/span>in-app purchases<\/span><\/a>. Snapchat will also be hoping that gaming encourages users to spend <\/span>more time on the app<\/span><\/a>, and therefore make it a more attractive prospect for advertisers.<\/span><\/p>\n

While it\u2019s an interesting move for Snap, its competitors will inevitably launch their own rival services. <\/span><\/p>\n

Snapchat has a history of being innovative, but its competitors have a history of taking an idea pioneered by Snapchat and making it their own. As before, they\u2019ll probably wait to see what kind of stumbling blocks Snapchat encounters as it blazes its trail through uncharted territory – and then incorporate gaming into their own apps.<\/span><\/p>\n

Is it worth Snapchat being an innovator?<\/b><\/p>\n

As we\u2019ve seen, brands love to use Snapchat to experiment with <\/span>innovative ways of advertising<\/span><\/a>. Being innovative is part of Snapchat\u2019s DNA, and it\u2019s probably not going to stop coming up with new ways to service users and brands.<\/span><\/p>\n

However, it has taken some wrong turns in the past few years, some of which have lost it users. The problem with being an innovator is that the ideas aren\u2019t tried and tested. They\u2019re risky, with possible big rewards. If the rumoured gaming service is to be successful, Snapchat needs to fully commit to it, and focus on creating something that compels users to play. <\/span><\/p>\n

It knows that months down the line, its competitors will try to take what it\u2019s done and do it better. It can\u2019t let what happened with Stories happen again.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Snapchat has built its reputation on being creative and innovative. Some ideas, like Stories, Lens Filters and Snapchat Discover have caught on, while others like its original Spectacles product never did. The problem Snapchat continues to face is that when something does bring it success, it\u2019s swiftly replicated by rivals. Stories is a perfect example…<\/p>\n","protected":false},"author":57,"featured_media":11726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nSnapchat and Gaming | The Social Element<\/title>\n<meta name=\"description\" content=\"With the rumoured announcement of a Snapchat gaming service, Blaise Grimes-Viort asks if it will go the way of Stories or if it will become it's own in-app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/us\/will-gaming-be-snapchats-next-stories\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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