{"id":11856,"date":"2019-04-11T12:07:26","date_gmt":"2019-04-11T12:07:26","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=11856"},"modified":"2022-08-02T09:17:15","modified_gmt":"2022-08-02T09:17:15","slug":"focus-on-pinterest-social-network-digital-scrapbook-or-recommendation-engine","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/focus-on-pinterest-social-network-digital-scrapbook-or-recommendation-engine","title":{"rendered":"Focus on Pinterest – social network, digital scrapbook or recommendation engine?"},"content":{"rendered":"

All eyes are on Pinterest as it gears up for IPO in June. <\/span><\/h1>\n

The price range has been set (between $15 and $17 per share) with a target valuation of \u00a311.3 billion. According to reports, that’s around $1bn less than it was valued at in a <\/span>previous funding round<\/span><\/a>.<\/span><\/p>\n

Wall Street\u2019s <\/span>Atlantic Equities<\/span><\/a> said this week that it is recommending Pinterest to its clients. Although, it has some concerns as the network\u2019s engagement falls well below those of Facebook and Twitter. <\/span><\/p>\n

The firm said, it has better potential for driving revenue. Its audience has a \u2018higher purchasing intent\u2019 and the platform has \u2018superior ad-targeting capabilities\u2019 compared to Twitter. <\/span><\/p>\n

What is Pinterest, if not a social network? And what can it offer brands? <\/span>In March, it said it didn\u2019t want to be seen as a social network, but rather as a \u2018<\/span>place for inspiration<\/span><\/a>\u2019. <\/span><\/h2>\n

It’s described as a digital scrapbook, a photo-sharing app, or a search and recommendation engine. The quarter of a billion people who use it every month do so to find ideas. They get inspiration and recommendations on everything from planning a wedding to designing a tattoo. Its <\/span>advertising revenue<\/span><\/a> per user might be smaller than other networks, but it\u2019s growing. More importantly, it\u2019s users (still fairly heavily skewed in favour of women) have higher-than-average disposable income. They act on their inspiration. <\/span><\/p>\n

Here are some of the standout findings of research (commissioned by Pinterest and listed on its <\/span>site<\/span><\/a>) into its user base: <\/span><\/h4>\n