{"id":11865,"date":"2019-04-17T11:59:54","date_gmt":"2019-04-17T11:59:54","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=11865"},"modified":"2019-04-24T14:25:10","modified_gmt":"2019-04-24T14:25:10","slug":"dealing-with-fake-news-during-a-crisis","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis","title":{"rendered":"Dealing with fake news during a crisis"},"content":{"rendered":"

For the last three years around Easter, a story has circulated saying supermarket Aldi has removed the crosses from its hot cross buns (for clarity – it hasn\u2019t). <\/span><\/h3>\n

The story first came to light in 2016, when the far-right group the EDL took a <\/span>satirical story<\/span><\/a> seriously. Yesterday, it was one of the top stories searched for on fact-checker website, Snopes. <\/span><\/p>\n

I don\u2019t suppose this has adversely affected hot cross bun sales at Aldi. But it shows how easily so-called fake news can be taken seriously in the wrong hands, and how long it can linger.<\/span><\/p>\n

The trouble is that headlines like \u201cLottery Winner Arrested for Dumping $200,000 of Manure on the Lawn of His Former Boss\u201d or \u201cMichael Jordan resigns from the board of Nike, takes Air Jordans with him\u201d (two of the most shared false news stories on Facebook of 2018, according to <\/span>Buzzfeed<\/span><\/a>) are often more compelling than real news. In fact, they\u2019re designed to be. We share stories that entertain us, outrage us, make us laugh or make us furious. The reality (\u201clottery winner buys new house and car,\u201d \u201cMichael Jordan attends board meeting with Nike\u201d) isn\u2019t nearly as exciting. <\/span><\/p>\n

Fake news is nothing new<\/strong>, but the way it spreads is unprecedented. Algorithms feed its propagation, and people trust what they see their friends share on social networks without checking the facts. <\/span><\/h4>\n

In most crises that break online, we see misinformation and rumours spread faster than the truth. This is what brands have to contend with now. It\u2019s hard enough getting the facts in front of your audiences during a crisis. When they\u2019re competing with sensationalist headlines, it makes the job even more difficult. <\/span><\/p>\n

The rise of fake news makes it critical that brands are honest, transparent and therefore trusted in a crisis, to counter maliciously spread untruths. <\/span><\/p>\n

Here is my advice for brands on how to deal with misinformation during a crisis:<\/span><\/h2>\n
    \n
  1. Monitor what\u2019s being said about you through the crisis, so you spot anything that\u2019s not true. <\/span><\/li>\n
  2. Don\u2019t ignore misinformation during a crisis – refute it. You may want to have it on record, later. <\/span><\/li>\n
  3. Establish yourself as the voice of authority early in the crisis. This will build trust with your audiences, who will trust and listen to you over other sources. <\/span><\/li>\n
  4. Work the truth hard – amplify the facts by using paid social media and working with your influencers to get the facts out there.<\/span><\/li>\n
  5. Don\u2019t give any credence to the fake news sources by sharing them or linking to them. <\/span><\/li>\n
  6. Build fake news strategies into your crisis plans. <\/span><\/li>\n<\/ol>\n

    Almost every brand will have to deal with fake news during a crisis. If you\u2019ve built a reputation as a trusted source of information before, during and after the crisis is over, you can prevent the lies from sticking.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    For the last three years around Easter, a story has circulated saying supermarket Aldi has removed the crosses from its hot cross buns (for clarity – it hasn\u2019t). The story first came to light in 2016, when the far-right group the EDL took a satirical story seriously. Yesterday, it was one of the top stories…<\/p>\n","protected":false},"author":11,"featured_media":11866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nDealing with fake news during a crisis - The Social Element USA<\/title>\n<meta name=\"description\" content=\"How do you deal with fake news during a crisis? Lisa Barnett says the key is building relationships with trust and authority\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dealing with fake news during a crisis - The Social Element USA\" \/>\n<meta property=\"og:description\" content=\"How do you deal with fake news during a crisis? Lisa Barnett says the key is building relationships with trust and authority\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis\" \/>\n<meta property=\"og:site_name\" content=\"The Social Element USA\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-17T11:59:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-24T14:25:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2019\/04\/jasmine-waheed-503092-unsplash-1024x681.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lisa Barnett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa Barnett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis\",\"url\":\"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis\",\"name\":\"Dealing with fake news during a crisis - The Social Element USA\",\"isPartOf\":{\"@id\":\"https:\/\/thesocialelement.agency\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2019\/04\/jasmine-waheed-503092-unsplash.jpg\",\"datePublished\":\"2019-04-17T11:59:54+00:00\",\"dateModified\":\"2019-04-24T14:25:10+00:00\",\"author\":{\"@id\":\"https:\/\/thesocialelement.agency\/us\/#\/schema\/person\/5d8e6821e7d57062fc94e1e5dabe586a\"},\"description\":\"How do you deal with fake news during a crisis? Lisa Barnett says the key is building relationships with trust and authority\",\"breadcrumb\":{\"@id\":\"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis#primaryimage\",\"url\":\"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2019\/04\/jasmine-waheed-503092-unsplash.jpg\",\"contentUrl\":\"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2019\/04\/jasmine-waheed-503092-unsplash.jpg\",\"width\":4256,\"height\":2832,\"caption\":\"Fake news\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thesocialelement.agency\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dealing with fake news during a crisis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thesocialelement.agency\/us\/#website\",\"url\":\"https:\/\/thesocialelement.agency\/us\/\",\"name\":\"The Social Element USA\",\"description\":\"Be amazing on social.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thesocialelement.agency\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thesocialelement.agency\/us\/#\/schema\/person\/5d8e6821e7d57062fc94e1e5dabe586a\",\"name\":\"Lisa Barnett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thesocialelement.agency\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/90cb1c6b74702506068e492e074f5519?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/90cb1c6b74702506068e492e074f5519?s=96&d=mm&r=g\",\"caption\":\"Lisa Barnett\"},\"url\":\"https:\/\/thesocialelement.agency\/us\/author\/lisa-barnett\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dealing with fake news during a crisis - The Social Element USA","description":"How do you deal with fake news during a crisis? Lisa Barnett says the key is building relationships with trust and authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis","og_locale":"en_US","og_type":"article","og_title":"Dealing with fake news during a crisis - The Social Element USA","og_description":"How do you deal with fake news during a crisis? Lisa Barnett says the key is building relationships with trust and authority","og_url":"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis","og_site_name":"The Social Element USA","article_published_time":"2019-04-17T11:59:54+00:00","article_modified_time":"2019-04-24T14:25:10+00:00","og_image":[{"width":1024,"height":681,"url":"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2019\/04\/jasmine-waheed-503092-unsplash-1024x681.jpg","type":"image\/jpeg"}],"author":"Lisa Barnett","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lisa Barnett","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis","url":"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis","name":"Dealing with fake news during a crisis - The Social Element USA","isPartOf":{"@id":"https:\/\/thesocialelement.agency\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis#primaryimage"},"image":{"@id":"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis#primaryimage"},"thumbnailUrl":"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2019\/04\/jasmine-waheed-503092-unsplash.jpg","datePublished":"2019-04-17T11:59:54+00:00","dateModified":"2019-04-24T14:25:10+00:00","author":{"@id":"https:\/\/thesocialelement.agency\/us\/#\/schema\/person\/5d8e6821e7d57062fc94e1e5dabe586a"},"description":"How do you deal with fake news during a crisis? Lisa Barnett says the key is building relationships with trust and authority","breadcrumb":{"@id":"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis#primaryimage","url":"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2019\/04\/jasmine-waheed-503092-unsplash.jpg","contentUrl":"https:\/\/thesocialelement.agency\/us\/wp-content\/uploads\/sites\/2\/2019\/04\/jasmine-waheed-503092-unsplash.jpg","width":4256,"height":2832,"caption":"Fake news"},{"@type":"BreadcrumbList","@id":"https:\/\/thesocialelement.agency\/us\/dealing-with-fake-news-during-a-crisis#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thesocialelement.agency\/us\/"},{"@type":"ListItem","position":2,"name":"Dealing with fake news during a crisis"}]},{"@type":"WebSite","@id":"https:\/\/thesocialelement.agency\/us\/#website","url":"https:\/\/thesocialelement.agency\/us\/","name":"The Social Element USA","description":"Be amazing on social.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thesocialelement.agency\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thesocialelement.agency\/us\/#\/schema\/person\/5d8e6821e7d57062fc94e1e5dabe586a","name":"Lisa Barnett","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thesocialelement.agency\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/90cb1c6b74702506068e492e074f5519?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/90cb1c6b74702506068e492e074f5519?s=96&d=mm&r=g","caption":"Lisa Barnett"},"url":"https:\/\/thesocialelement.agency\/us\/author\/lisa-barnett"}]}},"_links":{"self":[{"href":"https:\/\/thesocialelement.agency\/us\/wp-json\/wp\/v2\/posts\/11865"}],"collection":[{"href":"https:\/\/thesocialelement.agency\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocialelement.agency\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/us\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/us\/wp-json\/wp\/v2\/comments?post=11865"}],"version-history":[{"count":0,"href":"https:\/\/thesocialelement.agency\/us\/wp-json\/wp\/v2\/posts\/11865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/us\/wp-json\/wp\/v2\/media\/11866"}],"wp:attachment":[{"href":"https:\/\/thesocialelement.agency\/us\/wp-json\/wp\/v2\/media?parent=11865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocialelement.agency\/us\/wp-json\/wp\/v2\/categories?post=11865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocialelement.agency\/us\/wp-json\/wp\/v2\/tags?post=11865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}