{"id":12462,"date":"2019-07-19T12:25:22","date_gmt":"2019-07-19T12:25:22","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=12462"},"modified":"2019-09-20T08:55:00","modified_gmt":"2019-09-20T08:55:00","slug":"breakfast-cereal-experiment-brand-social-media","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/breakfast-cereal-experiment-brand-social-media","title":{"rendered":"The Breakfast Cereal Experiment: Your Brand on Social Media"},"content":{"rendered":"
Particularly, breakfast cereal experiment that Thrillist reporter, Will Fulton, took on caught my eye. <\/span><\/p>\n He, like many of us (at least those of us who grew up in America or the UK), holds a lingering passion for the breakfast of champions. So much that he committed to eating only cereal<\/span> for an entire week<\/span><\/a>. This was clearly about more than just cereal, as reported by CBS news:\u00a0<\/span><\/p>\n “As the bowls stacked up, he started seeing this lark as a social experiment, to answer an existential question: what is cereal’s place in my life, and in the life of people our age?”<\/span><\/p>\n It got me thinking, we humans are so nostalgic. #TBT has been widely used since at least 2014 and it is still going strong. That is light years in social media time! According to Daniel Pink in his latest book, <\/span>When,<\/span><\/i> \u201cThe benefits of thinking fondly about the past are vast because nostalgia delivers two ingredients essential to well-being: a sense of meaning and a connection to others.\u201d Thing is though, it is more about the sense of meaning and connection to others that is the key here – nostalgia is simply the vehicle for that.\u00a0<\/span><\/p>\n Drawing upon Will’s experiment, is there is a lesson in here for marketers and preservers of brand integrity? Is there an opportunity to dig deeper and connect with customers, existing and potential, in a more thoughtful, human way? Is there an opportunity to make content resonate, to make engagement opportunities that really connect to them? Could this opportunity be uncovered by examining what role our brands play in our customers’ lives, current and past?\u00a0<\/span><\/p>\nSo, what am I suggesting?\u00a0<\/span><\/h3>\n